PROJECTS

Project 1: Unifying Principles

Due JANUARY 12th

Using Illustrator and the design principles that you read about in the article Unifying Principles of Design, create a minimum of two designs for each of the principles listed below. The size of each design should be 8"x10", some in portrait and others in landscape orientation.

Repetition
Variety
Rhythm
Balance
Emphasis
Economy

ASSOCIATED LINKS:

Project 2: Your Logo [HERE]

Due JANUARY 19th
Using Illustrator, create a minimum of three logos for each of the three companies found below. Things to think about in your design should include

Simple: The ease of which the logo can be read.
Versatile: How well it is translated in color or no color.
Scalable: How well it looks at different sizes
Memorable: Is it unique? Will people remember it.
Relevant: Does it inform the audience of the companies' identity.

COMPANY NAMES:

Spasm - A music or entertainment company focusing on products for teenagers and young adults
On-Electro - A industrial company focusing on services and products for electrical and mechanical engineers.
Good Lunch- An urban restaurant targeting the lunch crowd in the financial district of a metropolis.

ASSOCIATED LINKS:

Project 3: A Farmer's Market

Due JANUARY 26TH
Using Illustrator and Photoshop, create three different posters for the event below. In each poster design a different demographic should be considered. These demographics should be populations that are in the 17-28, 29-49, and 50+ range. Come up with a slogan for each poster that focuses on the sensibilities of the demographic. The size of the posters should be 16"x20" in either landscape or portrait.

REQUIRED TEXT:

Title: Green Thumbs - A Farmer's Market
Location: Brooklyn, NY
Address: 799 E. Nowhere Ave., 13451
Time: Saturday's - 8am - 2pm
Phone: 214-388-5555
Copy: Dogs allowed, Cash Only

SUGGESTED WORDS TO KEEP IN MIND:
Gourmet, Fun, Fresh, Organic, Locally Grown, Beef, Chicken, Produce, Cheese, Beer, Wine, Honey, Fruit, Live Music, Bread, and much more

ASSOCIATED LINKS:

Project 4: Fizzle Fold

Due FEBRUARY 9th
For this assignment you will be creating designs for a fictional energy drink called Fizzle or a Coffee company called La Castellana. You can also choose to do both! In addition to creating the designs, including logos, that will be fit over the products container, you must make the art for the product's packaging. The packaging must accommodate at least four bottles or on full bag of coffee beans. The slogan and the target demographic for the product is up to you.

ASSOCIATED LINKS:

Project 5 (a): CALENDAR

DUE March 2nd
Create a calendar design for each month of the current calendar year. Study the designs linked below and come up with a design of your own. The design can be in any form, 2D or 3D, and made from whatever materials you would like. Please see me if you want to explore special materials that I do not stock; we might be able to obtain them with enough lead time. Additionally, you may want to consider using the water-jet cutter to aid in your design process.

ASSOCIATED LINKS:

Project 5 (B): Web page Layout

Due March 2nd
Using some of the content from the previous Fizzle assignment, you will be creating the layout for the products webpage. The site will not need to function, just show the design and flow of information, including the navigation. A minimum of two pages must be laid out. Take a look at the following link for examples:

ASSOCIATED LINKS:

Project 6: Final

Due Last day of Class
The final project is open and up to you. You can focus on any technique or direction that we have covered throughout the course. We will discuss your project together as a class so we can find a logical course of study an develop your idea further.

Presentation

Due February 23rd

In addition to the assignments listed above, you will be creating a presentation on a designer that you admire and find inspirational. The presentation should be professionally organized, using Google Slides be 10 minutes long and allow for the class to have a conversation about the content provided. I need to know which designer you will each be presenting. Please sign up on the form linked here. The dates for the presentation will be announced soon.

ASSIGNMENTS EVALUATION CRITERIA

CONCEPT - idea, intention and meaning. Does the artwork clearly communicate something to other viewers?
CREATIVITY - originality of thought and expression. Does the artwork show innovation and uniqueness? Did the artist solve the given assignment problem in an expected or unexpected way.
COMPOSITION - arrangement and organization of elements. Has the artist carefully considered elements such as balance, proportion, texture, color, shape, and positive/negative space and user navigation?
CRAFTSMANSHIP - attention to detail. Does the artist skillfully construct the work? Are all details carefully finished and/or intentional-looking?

Note: This is a listing of the major art making assignments and does not include assignments such as readings, discussing articles, writing or in-class assignments.