About me
About me
Alongside academic teaching I have designed and delivered a wide range of executive training courses covering soft skills and any area of applied psychology, including choice architecture and de-biasing for large international companies and institutions. I am the Scientific Director of the executive master MAREF.
This course offers students a comprehensive overview of the pivotal role of psychology in interpreting and predicting human choice and behaviour within the financial domain. It covers the major theories and core concepts of decision-making and economic psychology, providing a solid foundation for understanding behavioural patterns and irrational phenomena involving consumers, investors, and financial markets. The course aims to equip students with the analytical tools and critical insights needed to explore how psychological factors influence financial choices and market dynamics.
The course examines the cognitive, emotional, social, and behavioural processes that shape how individuals perceive, evaluate, choose, and experience products, brands, and digital environments.
The course explores both foundational theories of human behaviour and their transformation within contemporary AI-driven and platform-mediated markets. Particular attention is devoted to decision-making processes, heuristics and biases, identity and symbolic consumption, digital and immersive brand experiences, privacy and personalization, experiential consumption, and the psychological mechanisms underlying brand relationships and consumer engagement.
The course adopts an interdisciplinary and applied perspective, integrating insights from psychology, behavioural science, marketing, and digital innovation to understand how people interact with increasingly complex technological ecosystems. Students will learn how psychological principles can inform marketing strategy, innovation design, consumer experience management, and responsible digital practices.
Topics include:
Consumer decision making and behavioural biases
Experimental Research methods
Identity, self-expression, and symbolic consumption
Brand experience and consumer-based brand equity
Digital platforms, AI, and immersive environments
Personalization, privacy, and consumer trust
Emotional, sensory, and experiential processes
Choice architecture and behavioural interventions
Consumer well-being and ethical implications of digital markets
The course combines theoretical foundations with real-world applications, enabling students to critically analyse contemporary consumer psychology, contribute to human-centred innovation, and understand emerging trends in digital and AI-mediated environments.
FUNDAMENTALS OF HUMAN BEHAVIOUR ON DIGITAL PLATFORMS AND AUTONOMOUS AGENTS
From Computer Mediated Communication to Social Networks
Fundamentals of HCI and HUMAN-ROBOTS interaction
From intelligent sotware agents to chatbots and AI-supported interactions
Risk perception and trust
Privacy concerns and self-disclosure for the design of coversational technologies
On-line decision making and e-commerce
User generated content
On-line communities
The impact of social media on self-identity, social influence, decision making and purchases