Understanding people.
Designing better innovation.
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Human-centred innovation through cognitive and behavioural science.
ABOUT HICOS
Research Centre - University of Milano-Bicocca
HICOS is an interdisciplinary research centre dedicated to understanding how people think, feel and behave in complex decision environments shaped by technology, organisations and society.
The centre integrates cognitive and behavioural sciences with marketing, management, design, artificial intelligence and public policy to advance human-centred innovation.
Through research, collaboration with institutions and industry, and knowledge transfer, HICOS develops insights and solutions that are rigorous, impactful and grounded in real-world challenges.
RESEARCH AREAS
Cognitive & Behavioural Science
We study cognitive processes, heuristics and biases that shape human decision-making.
Consumer & Market Insights
We explore how people interact with brands, products and services across physical and digital environments.
Human–AI Interaction
We investigate trust, explainability and human oversight in AI-mediated systems and platforms.
Innovation for Society
We design and evaluate solutions for societal challenges, focusing on well-being, inclusion and sustainability.
Data, Methods & Evidence
We apply rigorous methodologies and data science to generate actionable, evidence-based insights
PEOPLE
NADIA OLIVERO
NADIA OLIVERO
Founder & Director
Cognitive and consumer psychology, decision-making and human-centred innovation.
Founder of HICOS, directing research projects, executive education and knowledge transfer initiatives.
NICK SEVDALES
NICK SEVDALES
Scientific Advisor in Behavioural & Implementation Science
Professor of Implementation Science and Patient Safety at the National University of Singapore.
Implementation science, applied psychology and healthcare systems, with a focus on patient safety and population outcomes.
PAOLO AVERSA
PAOLO AVERSA
Professor of Strategy at King’s College London and Adjunct Professor at the Wharton School.
Innovation, industry evolution and ecosystems, with a focus on business models and high-performance contexts such as motorsport and Formula 1.
ROSSANA ACTIS
ROSSANA ACTIS
Professor of General Psychology. Rossana’s research applies experimental psychology to the study of visual perception, cognitive ergonomics, usability and user experience evaluation.
AURETTA BENEDETTI
AURETTA BENEDETTI
Professor of Administrative Law. Contributing to HICOS research on regulation, public-sector innovation and human-centred digital transformation.
FRANCESCA CIARDO
FRANCESCA CIARDO
Cognitive psychologist with expertise in experimental psychology, cognitive and affective neuroscience, human factors and human–robot interaction.
CARLA GULOTTA
CARLA GULOTTA
Professor of International Law. Contributing on regulation, AI and Privacy Law.
MATTIA MARTINI
MATTIA MARTINI
Professor of Business Administration and Management. Contributes to Hicos research on management ethics, human capital development and executive management training.
ELISABETTA MARAFIOTI
ELISABETTA MARAFIOTI
Professor of Business Administration and Management. Contributing to research on innovation management, sustainability and citizen science.
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