Head of Design at MIMOS Berhad
Experienced Industrial Designer with a strong background in Automotive & Product Design, specializing in the digital design process.
Proven leadership skills with a successful track record in leading design teams and achieving innovative results.
Professional Experience
MIMOS Berhad
Head of Design | Senior Staff Engineer
May 2007 - Present
Led the Industrial Design Team, overseeing a group of designers and engineers.
Spearheaded innovative design projects, ensuring the timely delivery of high-quality designs.
Collaborated closely with cross-functional teams to integrate design principles into product development.
Successfully launched several award-winning product designs, enhancing the company's brand reputation.
Proton Berhad
Lead Designer
1994 - 2007
Led Exterior & Interior Design in the Styling Department R&D division.
Played a pivotal role in shaping the design identity of Proton's automotive products.
Collaborated with international teams, contributing to the company's global recognition.
Education
Background
Master of Arts (MA) in Automotive Design with Distinction (2000)
Coventry University, United Kingdom
Bachelor of Arts (BA) in Industrial Design (1994)
Universiti Teknologi MARA
Professional Recognition/
Memberships
CiDE (Certified of Industrial Design)
2023
Member of Malaysia Design Council
2010
Vice President of PEREKA, Malaysian Industrial Design Society
2012 - 2018
Awards
Received
Total Awards Received - 63
International Design Awards - 17
National Design Awards - 46
72 Patents Registered at MyIPO
Design Expertise
Over 26 years of specialization in Automotive Design Development, encompassing the entire process from concept to production.
Proficiency in Autodesk AliasStudio Software, including 3D Concept Surface and A-Class Surface Modeling, Digital Sketching, Digital Rendering, and Animation.
Extensive experience in the complete design development process, adhering to international design standards.
Expertise in product development, from concept to production, for Product and Furniture Design.
Familiarity with and knowledge of 3D Visualization, Augmented Reality, and Virtual Reality Technologies, utilizing software such as Autodesk Showcase, VRED, Keyshot, Unity, and Blender.
Proficiency in various other 3D design and CAD software, including CatiaV5, SolidWorks, Rhinoceros3D, and Pro-E.
Mastery of 2D Design Software such as Photoshop, Illustrator, and Alias SketchBook Pro.
Proficient in the complete design process, employing a wide range of techniques involving both manual and digital design approaches.
Adept at Design Project Management, overseeing the entire design process from the concept stage to commercialization.
Capable of producing high-quality quick idea sketches using various media and techniques.
Proficient in creating excellent high-quality renderings using various media.
Skilled in 1:1 Tape Drawing and Rendering.
Proficient in constructing 1:1 and Scale Models using materials like clay, foam, epoxy, fiberglass, etc.
Familiar with and experienced in using 3D Printing, 3D Scanning, Rapid Prototyping, CNC Machines, Vacuum Forming, and Milling Machines.
Possesses engineering knowledge in Automotive and Product Design.
Experienced in lecturing on Design and Development, Design Methodologies, Design Thinking, Rendering Techniques, Appearance Modeling Techniques, 3D Surfacing Techniques, Digital Renderings & Animation, and Virtual Reality Technologies.
Experienced in New Product Introduction & Development.
An expert in idea concept formulation and creative direction.
Knowledgeable in Human Factor Engineering (HFE) and Ergonomics Studies.
Well-versed in Trend Studies and Design Research.