CMO BLUEPRINT FOR SUSTAINABLE GROWTH

CMO Blueprint for Sustainable Growth — a bold new initiative designed to help marketing leaders drive sustainable transformation at scale. 

Developed with insights from leading CMOs and industry organizations, the CMO Blueprint provides actionable guidance for integrating sustainability into marketing strategy and operations.

This initiative is grounded in three core ambitions:

• Establish a unified, principles-based framework for sustainable marketing, aligned on global best practices — bringing clarity, consistency, and global alignment.

• Develop an industry benchmark, via the CMO Blueprint benchmark survey, that will enable CMOs and senior marketing leaders to assess progress, identify gaps and accelerate transformation within their organizations. 

• Foster a collaborative ecosystem, via the CMO Blueprint online hub, of brands, experts and stakeholders who share knowledge, case studies and resources — empowering marketing teams with the tools to innovate responsibly, tackle urgent global challenges and shape a more sustainable future for both business and society.

This social media toolkit outlines key messages to use when sharing about the CMO Blueprint for Sustainable Growth on your social media channels. Scroll through for suggested posts and download the corresponding images (formatted for LinkedIn, Twitter/X).

Follow us on social media and tag us in your posts:

• Twitter: @globalcompact | @sandaojiambo

• Facebook: @UNGlobalCompact

• LinkedIn: @united-nations-global-compact | @Sanda-Ojiambo

• Instagram: @globalcompact | @sandaojiambo

• Hashtags: #CMOBlueprint | #SustainableGrowth

Click the links below to jump to the next section, or scroll through for suggested social media posts and ready-to-use graphics ↓

Please note that these social media posts are under embargo until Monday, 16 June, the date of the digital launch of the CMO Blueprint for Sustainable Growth. The associated URL will also go live on that day.

Launch posts

Launch Post 1: The Launch

LinkedIn:
Just launched: The CMO Blueprint for Sustainable Growth by the @United-Nations-Global-Compact.

This new guide empowers CMOs to move from intention to action, embedding sustainability across growth strategy, brand strategy, innovation, communications, advertising and media and partnerships.

Let’s redefine what it means to grow.
Read more: unglobalcompact.org/cmo-blueprint-for-sustainable-growth   
#CMOBlueprint #SustainableGrowth #MarketingLeadership

Twitter/X:
The CMO Blueprint for Sustainable Growth is here! A bold roadmap for CMOs to embed sustainability into strategy & storytelling.
unglobalcompact.org/cmo-blueprint-for-sustainable-growth  
#CMOBlueprint #SustainableGrowth

Launch Post 2: CMO Call to Action

LinkedIn:
The world needs bold marketing leadership. The @United-Nations-Global-Compact CMO Blueprint for Sustainable Growth is here to help you lead it.

Created with insights from top CMOs and global brands, this first-of-its-kind guide offers a clear, practical framework to embed sustainability into marketing—from growth strategy to brand strategy, communications, innovation and partnerships.

Now's the time to turn intention into action.
Start here → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership

Twitter/X:
CMOs: Ready to lead with purpose?

The new #CMOBlueprint shows how to embed sustainability into marketing strategy.

It’s time to move from talk to action.
🔗 unglobalcompact.org/cmo-blueprint-for-sustainable-growth  
#MarketingLeadership #SustainableGrowth

Launch Post 3: Blueprint as Industry Milestone

LinkedIn:
A milestone moment for marketing.

The CMO Blueprint for Sustainable Growth is the first actionable guide from the @United-Nations-Global-Compact for marketing leaders to align brand, business and sustainability.

With contributions from L'Oréal, Mastercard, Schneider Electric, Natura, Diageo and more, this is the roadmap for the future of marketing.

Explore the Blueprint → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership

Twitter/X:
A first from the UN: The #CMOBlueprint is here.

An actionable guide for CMOs to lead on sustainability—powered by real brand examples and bold ideas.

Your roadmap starts here → unglobalcompact.org/cmo-blueprint-for-sustainable-growth 
#SustainableGrowth #MarketingLeadership

Business case posts

Business Case Post 1: The Business case

LinkedIn:
Sustainability is not a side conversation—it's a growth strategy.

The @United-Nations-Global-Compact #CMOBlueprint for Sustainable Growth shows how embedding sustainability creates business value, competitive advantage and consumer trust.

Products with sustainability attributes can see 6–25 per cent more revenue.

Read the full business case:  unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#SustainableMarketing #CMOLeadership

Twitter/X:
Sustainable products = 6–25 per cent more revenue.

The #CMOBlueprint makes the business case for sustainable growth.

More: unglobalcompact.org/cmo-blueprint-for-sustainable-growth  
#CMOLeadership #SustainableGrowth

Supporter posts

Supporter Post 1 

LinkedIn:
We’re proud to support the launch of the CMO Blueprint for Sustainable Growth—the first-ever actionable guide from the @United-Nations-Global-Compact to help marketing leaders embed sustainability at the core of marketing strategy.

Developed with input from top CMOs and industry experts, this Blueprint empowers marketers to align growth with purpose across five key pillars—  growth strategy, brand strategy, innovation, comms, advertising & media and collaboration & partnerships.

Explore how this global resource is helping shape a new era of marketing leadership → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership

Twitter/X:
Proud to support the launch of the #CMOBlueprint by @globalcompact—an actionable guide for marketing leaders to turn sustainability into strategy. Learn more: unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#SustainableGrowth #MarketingLeadership

Supporter Post 2 

LinkedIn:
Marketing has the power to accelerate sustainability and drive real change.

That’s why we’re excited to partner with the @United-Nations-Global-Compact on the CMO Blueprint for Sustainable Growth—a practical framework co-created with global CMOs to help brands grow responsibly, authentically and inclusively.

This is more than a guide—it’s a call to action.

Discover the Blueprint → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership 

Twitter/X:
We’re proud to champion the role of marketing in driving sustainable growth.

Explore the new #CMOBlueprint by @globalcompact—developed with global CMOs to align their marketing operations with sustainability.
🔗 unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth

Supporter Post 3 

LinkedIn:
Collaboration is key to accelerating sustainable change.

We’re honoured to have contributed to the development of the CMO Blueprint for Sustainable Growth—a groundbreaking initiative by the @United-Nations-Global-Compact that brings together marketing leaders, brands and organizations to redefine how marketing can drive impact.

This Blueprint sets a new standard for aligning growth, brand and sustainability. Proud to be part of this collective effort.

Explore the Blueprint → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership 

Twitter/X:
Proud to have contributed to the #CMOBlueprint with @globalcompact—a bold step forward for sustainable marketing.

Together, we’re helping shape the future of marketing leadership.
unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth 

CMO Think Lab member posts

Think Lab Member Post 1
LinkedIn:
Proud to be part of the CMO Think Lab that helped shape the CMO Blueprint for Sustainable Growth—a first-of-its-kind guide from @United-Nations-Global-Compact offering a practical framework to embed sustainability into marketing.

This Blueprint reflects the insights, challenges and ambitions of marketing leaders across industries—offering practical guidance to embed sustainability into growth, brand, innovation, communications and partnerships.

Honoured to contribute to this global call to action.

Read the Blueprint → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership

Twitter/X:
Proud to contribute to the #CMOBlueprint by @globalcompact—a practical guide to embed sustainability into every part of marketing.

Let’s lead the change.
unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth

Think Lab Member Post 2 

LinkedIn:
Marketing has the power—and the responsibility—to be a force for good.

As a member of the CMO Think Lab of the @United-Nations-Global-Compact, I was proud to help shape the CMO Blueprint for Sustainable Growth. It’s a practical guide for how our profession can lead on sustainability, while still driving business growth.

A new era of marketing leadership starts here → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership 

Twitter/X:
Marketing can be a force for good.

Proud to help shape the new #CMOBlueprint from @globalcompact.

Let’s grow business + impact together.
unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #MarketingLeadership

Think Lab Member Post 3 

LinkedIn:
The future of marketing isn’t just about storytelling—it’s about storydoing.

I am proud to have contributed to the @United-Nations-Global-Compact CMO Blueprint for Sustainable Growth. Together, we’ve built practical guidance to help CMOs lead boldly and embed sustainability into the heart of their strategies.

This is a moment for action.
Explore the Blueprint → unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth #MarketingLeadership

Twitter/X:
From storytelling to storydoing.

Proud to have contributed to the #CMOBlueprint—a bold guide for sustainable marketing leadership.

unglobalcompact.org/cmo-blueprint-for-sustainable-growth
#CMOBlueprint #SustainableGrowth 

Social Media Imagery

Below you will find previews of the ready-to-use social media imagery we've created in vertical and horizontal formats. 

To download, please click here or the button below.