Research
Her main research interests are in the areas of Persuasive Technology, Human Factors Design and User Experience. She is passionate in conducting research on behavior change in healthcare, environmental, e-learning, and tourism domain. Theoretical and application in persuasive technology are the main concern in her research study.
She believes that a valuable research should bring transformation to the society by facilitating them towards the positive change. Currently, she is working on persuasiveness research in E-learning.
Grants
Rough Sets and Ensemble Learning Models for Predicting Tourist Visits in Sabah Museum Kota Kinabalu post-Endemic COVID-19 (DKP0089): Co-researcher [Status: On-going]
Formulating User Engagement Model to Promote Public Health Through Social Media Utilizing Apriori Approach Based on User Generated Content (UGC) (SBK0461-2021): Co-researcher [Status: On-going]
Persuasive Mobile Augmented Reality Design Framework to Promote Emotional Health Using Persuasive Techniques and Interaction Strategies (FRG0552-2020): Head researcher [Status: On-going]
Designing for Persuasive Learning Management System (LMS): Investigation on Emotional and Persuasiveness Interfaces (SGA0017-2019): Head researcher [Status: Completed]
Gamification Design Framework to Increase Emotional Engagement amongst Primary School Children (SGA0018-2019): Co-researcher [Status: Completed]
Intellectual Property
Model Konsepsi Berasaskan Emosi (EdTM) bagi Teknologi Pemujukan (UKM/IKB/108/2/2079)
Awards
PEREKA UMS 2022
Silver- Persuasive Learning Management System (PLMS) to Enhance Student Learning Experience
Silver- 3D Architecture Digitization of Kellie's Castle in Perak
Bronze- Smart Mobile App for Dental Service Procurement and Management
PEREKA UMS 2019
Bronze- Introduction of 2D Animation for Sabah
Reviewer/Committee
1. Journal Reviewer
International Journal of Human-Computer Interaction (IJHCI)
International Journal of Advanced Computer Science and Applications
Asia-Pacific Journal of Information Technology and Multimedia
Cyberpsychology: Journal of Psychosocial Research on Cyberspace
International Journal of Interactive Multimedia and Artificial Intelligence
2. Committee
Committee Member of UMSKAL Town & Gown 2011
Secretary of 1st International IT and Society Conference: Post Millennium Challenges (IISC 2010)
Qualitative Research Methodology Seminar and Workshop (10-12 March 2009)