Linli Xu
Linli Xu
Associate Professor
Marketing Department
Carlson School of Management
University of Minnesota
I joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). My research interests focus on the advertising and digital platforms and specialize in the automotive markets. My work has been published in Marketing Science, Management Science, Quantitative Marketing and Economics, and Journal of Marketing. I was named as a Young Scholar by the Marketing Science Institute (MSI) in 2019, a biennial award given to the most promising scholars in marketing and closely related fields whose work suggests they are potential leaders of the next generation of marketing academics. My research was funded by the Marketing Science Institute (MSI) Grant and Carlson Dean's Small Research Grant. While at USC, I was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of outstanding scholastic achievement and research. I holds a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).
I joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). My research interests focus on the advertising and digital platforms and specialize in the automotive markets. My work has been published in Marketing Science, Management Science, Quantitative Marketing and Economics, and Journal of Marketing. I was named as a Young Scholar by the Marketing Science Institute (MSI) in 2019, a biennial award given to the most promising scholars in marketing and closely related fields whose work suggests they are potential leaders of the next generation of marketing academics. My research was funded by the Marketing Science Institute (MSI) Grant and Carlson Dean's Small Research Grant. While at USC, I was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of outstanding scholastic achievement and research. I holds a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).