Direct to Customer

Thanks for engaging in this class. I hope that the material is helpful for your operation. 

I made a workbook for this class with activities to help you apply the concepts and chart a course for your operation. 

DOWNLOAD WORKBOOK HERE

The class is free, I only ask that you share some about your operation and what would be helpful for you to learn to do direct marketing well:

PLEASE TAKE DIRECT MARKETING SURVEY

If you find this and the class has yet to start, please join us in real time on zoom. The class is free. 

REGISTER HERE

2023 Minnesota Farmers Market Price Report provides data from 68 farmers markets in the state for 6 products: eggs, honey, sweet corn, green bell peppers, tomatoes, and cucumbers. Done in partnership with FM360.

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2024 Minnesota Farmers Market Price Report provides data for a wide mix of products, but only for prices collected in September and October at 28 farmers markets.. Products include apples, carrots, cucumbers, green bell peppers, potatoes, sweet corn, tomatoes, ground beef, eggs, and honey. 

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2023 Vegetable Enterprise Analysis (draft 2.12.24) provides data about the financial returns to 5 vegetable enterprises (winter squash, cherry tomatoes, high tunnel cherry tomatoes, cucumbers, and high tunnel cucumbers). This is from actual vegetable farms who tracked their costs in 2023. The study continues another year and the report results are preliminary and subject to change. Still, there's little vegetable financial data from MN so worth a look.

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