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My general research interests lie in combining economic thinking with sociological and psychological perspectives in analyzing and designing mechanisms for digital markets and platforms. His current research deals with economics of Internet auctions & contests, gamification, social media and social commerce, crowdfunding and Internet finance. My research has appeared in outlets such as MIS Quarterly, Information Systems Research, Journal of Marketing, Journal of Market Research, Production and Operations Management. I currently serves as an associate editor for Information Systems Research and Journal of Organizational Computing and Electronic Commerce. I teach big data and business analytics courses at Carlson School, and serve as the Program Director of the MS in Business Analytics.
- Economics of Internet Auctions and Contests
- Gamification in Digital Health and Learning
- Social Media and Social Commerce
- Crowdfunding and Internet Finance
- De Liu, Adib Bagh. New Privacy-Preserving Ascending Auction for Assignment Problems (2019). Accepted at Management Science. PDF, SSRN
- Hong Guo, Lin Hao, De Liu, Xuying Zhao. Economic Analysis of Reward Advertising (2018). Forthcoming at Production and Operations Management. PDF, SSRN
- Pei Xu and De Liu. Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products (2019). Information and Management. 56(2) 143-154. PDF, SSRN.
- Gord Burtch, Yili Hong, and De Liu. On the Effects of Provision Points in Online Crowdfunding (2018). Journal of Management Information Systems 35 (1) 117-144. PDF, SSRN.
- Liu, De, Radhika Santhnam, Jane Webster (2017). Towards Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems. MIS Quarterly 41(4) 1011-1034. PDF, SSRN (abstract).
- Rui, Huaxia, De Liu, Andrew B. Whinston (2017). Allocation and Pricing of Substitutable Goods: Theory and Algorithm. Production and Operations Management 26(5): 767-783. SSRN, PDF.
- Chen, Liang, Zihong Huang, De Liu (2016). Pure and Hybrid Crowds in Crowdfunding Markets. Financial Innovation 2(1) 1-19. SSRN | PDF
- Santhnam, Radhika, De Liu, Milton Shen (2016). Gamification of Technology-Mediated Training: Not All Competitions Are the Same. Information Systems Research 27(23):453-465. SSRN PDF
- Liu, De, Daniel J. Brass, Yong Lu, Dongyu Chen (2015). Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. MIS Quarterly 39(3): 729-742. PDF | SSRN
- Liu, De, Siva Viswanathan. Information Asymmetry and Hybrid Advertising (2014). Journal of Marketing Research 51(5):609-624. Download| SSRN
- Li, Jun, De Liu, and Shulin Liu (2013). Optimal Keyword Auctions for Optimal User Experiences. Decision Support Systems 56(2013): 450-461. Download | SSRN
- Liu, De, Xun Li, and Radhika Santhanam (2013). Digital Games and Beyond: What Happens When Players Compete. MIS Quarterly 37(1) 111-124. Download
- Liu, Shulin, Jun Li, and De Liu (2012). Multi-attribute Procurement Auctions with Risk Averse Suppliers. Economics Letters 115(3) 408-411. Download | SSRN
- Liu, De, Gautam Ray, and Andrew B. Whinston (2010). The Interaction between Knowledge Codification and Knowledge Sharing Networks. Information Systems Research 21(4) 892-906. Download
- Liu, De, Jianqing Chen, and Andrew B. Whinston (2010). Ex-Ante Information and Design of Keyword Auctions. Information Systems Research 21 (1): 133-153. Download
- Chen, Jianqing, De Liu, and Andrew Whinston (2009). Auctioning Keywords in Online Search. Journal of Marketing 73(4), 125-141 Download
- Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Journal of Electronic Commerce Research 8 (2), 128-140. Download
- Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download
- Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download
- Chen, Guoqing, Qiang Wei, De Liu, Geert Wets (2002). Simple association rules (SAR) and the SAR-based rule discovery. Computers & Industrial Engineering 43(2002) 721-733. Download
Economics of Internet Auctions and Contests:
- Experts versus the Crowds: A Comparison of Selection Mechanisms in Crowdsourcing Contests (with Liang Chen and Pei Xu). Revise and Resubmit.
- Auctioning IT Service Contracts (with He Huang, Zhipeng Li, and Hongyan Xu). Revise and Resubmit.
- Sponsored Search Auction with Comprehensive Utility (with Shulin Liu and Dongfeng Liu).
Social Media and Social Commerce:
- Online Friends Bring Out the Best in You: The Effect of Friend Contribution on Online Review Provision (with Z. Ke and D. Brass), Revise and Resubmit.
- Assimilate or Differentiate? Experimental Evidence on Where Users Choose to Contribute in User-Generated Content (with Zhihong Ke, Alok Gupta, Dan Brass). Revise and Resubmit
- Gender, Networks and Knowledge Production (with J. Ling, A. Mehra, D. Brass and S. Borgatti), Revise and Resubmit.
- Just Enjoy it! The Effect of Model Attractiveness in Online Review Helpfulness (with Y. He, X. Guo, GQ Chen).
Gamification in Health and Learning:
- GAMESIT: A Gamified System for Information Technology Training (with J. Park, M.Y. Yi, R. Santhanam). Under review.
- The Effects of Nudges in a Corporate Wellness Program (with Yash Babar, Shawn Curley, Zhihong Ke and Zach Sheffler).
- Harnessing Social Motives through Badge Design: Evidence from a Field Experiment with a Bike Commuting Program (with Zach Sheffler and Shawn Curley), Under review.
Crowdfunding and Internet Finance:
- Better to Give than to Receive: Impact of a Donation Option on Reward-based Crowdfunding Campaigns (with Zhigang Cai and Jason Chan). Revise and Resubmit.
Last update: 10/30/2018