Welcome
About Me
I am an Assistant Professor of Marketing at the School of Business and Economics (SBE), Maastricht University. I received a PhD in Consumer Behavior from the Stephen M. Ross School of Business, University of Michigan. I received a BSc in Nutritional Science and a MSc in Business Administration from Friedrich Schiller University Jena, Germany.
I am broadly interested in a) consumer perceptions and behavior and b) sustainable consumption. In the first chapter of my dissertation, I explore novel psychological benefits of product packaging. My research finds that product packaging can preserve value by reducing the perceived loss of non-physical product attributes. The second essay of my dissertation focuses on non-physical benefits of money, uncovering that the psychological ownership and spending decisions are dependent on how money was earned in the first place. My research is aimed at supporting sustainable consumption behaviors. In a third project, I demonstrate that consumer judgments of the environmental friendliness of product packaging are systematically biased with downstream consequences for product valuation.