I am an Assistant Professor of Marketing at the School of Business and Economics (SBE), Maastricht University. I received a PhD in Consumer Behavior from the Stephen M. Ross School of Business, University of Michigan. I received a BSc in Nutritional Science and a MSc in Business Administration from Friedrich Schiller University Jena, Germany.

I am interested in how closely judgments and new technologies align with reality. In my sustainability research, I compare people’s subjective estimates of what is environmentally friendly with scientific benchmarks to examine where intuition and evidence diverge. In my work on artificial intelligence, I study whether large language models can produce responses that reflect human thinking and how these responses are perceived, whether as authentic, meaningful, or misleading. Across both domains, my goal is to understand when evaluations correspond to objective measures and how to bring them closer when they do not.