Research Strategy: Understanding Public Speaking Needs in the Workplace
To design a meaningful IoT-based assistant for public speaking, our team paired surveys with a Cultural Probe / Diary Study to capture both scale and depth. The survey offers structured data on challenges, habits, and preferences, while the diary study provides contextual, real-time insights. Together, they help validate findings, reveal behavior patterns, and inform human-centered design.
Research Questions We Aimed to Answer:
What are the biggest challenges professionals face during public speaking?
How do professionals prepare, and what tools do they use?
What real-time feedback would support skill improvement?
What are users’ preferences for an IoT-based assistant (wearable vs. non-wearable, feedback style)?
What adoption barriers exist?
Target Audience: Professionals aged 18+, with public speaking experience across industries.
Sample Size Goal: 30 participants.
Tools Used: Google Forms
Estimated Time: 5–7 minutes.
We collected both quantitative and qualitative data:
Demographics (age, industry, experience)
Behaviors (frequency, preparation methods)
Challenges (anxiety, voice clarity, filler words, etc.)
Preferences (device type, feedback style, feature priorities)
Recruitment Channels: LinkedIn, Slack groups, professional networks.
Consent & Privacy: No personally identifiable info (PII) collected. All data is anonymous and participation is voluntary.
Bias Prevention: Clear, neutral question wording, randomized question order, and inclusive recruitment strategies.
Data Analysis Approach
Quantitative: Statistical techniques (means, trends, correlation analysis).
Qualitative: Thematic coding of open-ended responses to identify pain points, patterns, and opportunities.
Comparative Insights: Breakdown by job role, industry, and speaking experience to detect variations.
Why This Matters?
This research enables a deep understanding of user needs, ensuring that our IoT device concept addresses real-world challenges with features that matter most—like filler word reduction, real-time pacing feedback, and posture tracking. By grounding design in both broad trends and lived experiences, we aim to create a product that is intuitive, inclusive, and impactful.
Why did we choose this methodology?
We selected a diary study because it allows us to collect real-time, longitudinal insights into user behavior in a natural context. This method helps uncover patterns in how individuals prepare for and reflect on public speaking events. Since our project aims to help users improve their public speaking skills through personalized feedback, the depth and structure of diary entries align well with our goals.
In addition, our team is interested in understanding the motivations and emotions users experience during their public speaking journey. A diary study gives us insight into how users' preparation methods evolve as their speaking events approach, offering a holistic view of their process.
Relevant public speaking scenarios include:
Presentations
Team meetings
Client pitches
Conferences or seminars
Overarching Research Questions
How do participants currently prepare for public speaking tasks?
What are the most common challenges and pain points users face when speaking publicly?
What do users need from a tool designed to improve their public speaking skills?
Methodology Overview
This is a diary study focused on capturing self-reported reflections on public speaking preparation, performance, and mindset. By examining these experiences over several days in real-life settings, we can identify patterns in habits, challenges, and emotional responses.
Primarily qualitative, with some quantitative components (e.g., rating scales).
Recruit 6 working professionals who frequently engage in public speaking tasks (e.g., meetings, presentations).
Conduct a brief onboarding session (virtual or in-person) to explain the study and expectations.
Distribute the diary (via Google Form or printed copy) for participants to complete daily over 5 days.
Collect and analyze all diary entries using thematic analysis.
Each daily entry should take approximately 5–10 minutes to complete, with 7 questions, 3 of which are open-ended.
Moderators (Melp and Jay): Send reminders and guide participants throughout the process.
Data Analysts (All team members): Review responses, identify themes, and synthesize insights.
Moderators will interact with participants before, during, and after the study via email, sending daily links and reminders.
Entries will be anonymized to encourage honest responses.
Questions are neutrally worded to minimize leading participants.
Researchers will perform independent (silent) analysis before group discussions to avoid bias in interpretation.
We’ll use:
Personal networks (friends, family, colleagues)
Online professional groups (MSI Slack channel, Discord servers with working professionals)
6 participants (with a minimum of 5 in case of dropout)
Working professionals who engage in public speaking at least once a week, such as:
Presentations
Talks
Client meetings
Team discussions
Diary Study Questions
Did you spend time today preparing for a public speaking event? [Yes / No]
Describe the public speaking event you were preparing for (include date, time, length). [Paragraph]
How did you feel during your preparation today? (e.g., confident, anxious, overwhelmed) [Short Answer]
How successful did you feel your preparation was? (1–5 scale)
Describe how you prepared. What tools/methods did you use? [Paragraph]
What challenges did you face during your preparation? [Paragraph]
Did you have a public speaking event today? [Yes / No]
How successful were you in the event? (1–5 scale)
Explain why you rated your performance that way. [Paragraph]
Did you notice yourself using filler words during your speaking? [Yes / No]
Analysis Plan
We’ll use thematic analysis to explore and categorize responses, looking for:
Patterns in preparation methods
Emotional states and confidence
Shifts over time as the speaking date approaches
Differences across types of events
Break down entries into individual data points
Silent Grouping: Team members independently group data points into themes
Collaborative Discussion: Group reconvenes to refine categories and adjust clusters
Labeling Clusters: Assign descriptive names that capture the core insights within each group
Link to detailed diary entry document: :https://docs.google.com/document/d/1OXAzYOFUNOALIZhPLWDN4FtgqXCgfHqS_F5VSCI6xTk/edit?tab=t.0
Process
Design Dimensions Matrix
Identified 3 core dimensions to guide scenario design:
Automation Level (High to Low assistance)
Public Speaking Scenario Type (Casual to High-Stakes events)
Handling Unexpected Changes (Adaptability under pressure)
Speed Dating Matrix
Mapped user preferences and expectations across combinations of the three dimensions to guide scenario development.
User Enactment (UE) Scenarios
Designed 8 user enactment scenarios, each testing a specific interaction between user needs and PitchPerfect’s support system.
Props and Prototypes
Listed general and specific props to simulate realistic use of PitchPerfect in various contexts (real-time feedback, haptics, AR, etc.)
Themes
1. Adaptive Feedback
Users may benefit from real-time spoken feedback in some cases (e.g., interviews or big speeches), but may find it distracting in others (e.g., networking).
Flexibility in switching between modes (spoken, haptic, visual) is key.
2. Context-Specific Coaching
Different situations demand different types of help:
High-stakes events → Structured + Real-time coaching
Casual settings → Discreet, minimal prompts
Unpredictable situations → On-the-fly adaptive tools
3. Personalization & Control
Some users want control over their pace and style; PitchPerfect should support autonomy.
Feedback should adjust to experience level and communication goal.
4. Managing Uncertainty
Users benefit from PitchPerfect’s help during last-minute changes, noisy environments, and unexpected challenges.
Scenarios test how AI tools can calmly assist users when stress levels rise.
5. Multimodal Interaction
Incorporating different modes of feedback (voice, haptics, text, AR visuals) to match user environments and preferences.
6. Collaboration & Shared Experience
PitchPerfect can support not just individuals but teams (e.g., group presentations) by offering personalized and collective feedback.
7. Emotional Intelligence in Coaching
Emotion and tone awareness (e.g., practicing enthusiasm vs. professionalism) increases speaker impact and engagement.
Key Findings
Live Feedback Felt Disruptive
Users found real-time verbal feedback during practice to be intrusive and distracting, often breaking their speaking flow rather than helping it.
Perception of Judgment
Some users reported feeling judged or overly corrected when receiving live feedback, which negatively impacted their confidence and comfort.
Verbal Interruptions Break Focus
Interruptions—especially spoken ones—were seen as breaking the user's concentration, making it harder to stay in the rhythm of their speech.
Feedback Lacked Usefulness
Feedback was often not perceived as actionable or timely. Users wanted clearer, more specific suggestions that could be implemented immediately or reflected upon afterward.