After the preliminary research we did in Milestone 1, we decided to focus our project on how we could ease the separation anxiety between cats and cat owners as people slowly return to more things in-person. The preliminary research done through reading articles helped us better understand the effects return to in-person may have on worried cat owners and ideate on what could help alleviate that.
As we completed more in-depth research for this milestone, we aimed to better under these key questions:
How do people feel when they are away from their cats?
What do cat owners want to change about their current remote cat care routine?
What are cat owners’ biggest concerns about cat care?
For our research study process, we all worked together to make a decision between using a cultural probe or a diary study depending on our needs. We opted to complete a diary study so that we could gain more insights into a cat owner's day-to-day life and habits when it comes to pet care. Then in order to gain more specific insights and learn more about pet owner thoughts and habits in detail, we decided to follow up with user interviews.
We used a simple screener survey to find participants for our diary study. The survey was created on Qualtrics and sent out to all of SI. The survey consisted of a few basic questions to see if a user met our criteria of being a cat owner who has at any point been separated from their cat. We purposefully cast a wide net in the hopes of having a good number of participants.
The screener survey consisted of the following 5 questions:
Basic Identifying Info
How often does your cat(s) need to play or move around?
Do you typically leave your cat(s) alone for a few hours or more?
Would you like to participate in our 30 min interview?
Would you like to participate in our 7-day remote diary study? (Brief survey each day).
For our diary study, we selected 10 individuals who indicated that they would be interested in participating in a 7-day diary study. We created a plan for this to be unmoderated and the participant would simply fill out the same survey at the end of each day. We felt that this number would allow for a wider array of responses and being unmoderated could lead to more honest thoughts from our users. The participants were sent a calendar invite for the seven days to remind them to do so.
The diary survey sought to ask them questions about their cat's behaviors, their thoughts and feeling about their cats when leaving them alone, and any other general thoughts they had regarding their cat.
The daily survey consisted of the following:
Basic Identifying Info (so we could keep track of the different participants).
Information on activities they did with their cat together:
How many hours were you with your cat(s) in person today?
How many times did you feed your cat(s) today?
What activities did you do with your cat(s) today?
What cat(s) products did you or your cat(s) use today? (e.g. toys, cat(s) furniture, litter & accessories, cat(s) supplies, etc.)
How's your cat(s)'s mental/physiological health condition today? How did you know?
Did you notice any abnormal activities that your cat(s) did today
Information about when they are away from their pets
How much time were you away from your cat(s) today?
In what environment did you leave your cat(s) while you were away?
Was anyone watching your cat(s) while you were away?
While you were away from your cat(s), how did you feel?
How do you think your cat(s) was feeling while they were alone?
What were the things you were wondering about or would like to know about your cat(s) while you were away? Please be as specific as possible.
These questions were all aimed at gauge what cat owners may feel when they are away from their pet and see if it also parallels what a lot of earlier research mentioned about pet separation anxiety on the rise.
In order to get a deeper understanding about some of our questions and also to learn more in-depth about cat owners' thought and actions, we decided to pursue user interviews as our second research method. Since we felt that we still had a lot to learn in this space and also not only rely on the team members that were also cat owners, we felt the interviews could give us really good, detailed and granular insights that might be missed in surveys where we can't always half the questions be detailed or follow-up on certain responses right away.
For our interviews we focused a lot on understanding the cat owner's perspective rather than just the what they think the cat is feeling. The questions gave us insight into the cat owner perspective on being away from their cats, but also their thoughts on products they have already tried. We broke our questions down into three categories as seen below.
Products
What products have you purchased for your pet in the past?
What are the products that your pet uses the most often?
In your opinion, what makes good pet products?
What's your pet's favorite product? Why do you think so?
Is there anything you wish the products could do differently?
Cat health/socialness
How do your pets react to being left alone for long periods of time?
What do you do in situations where you have to leave your pet alone for long periods of time?
Is there anything that you think would help you in these situations?
Cat owner habits/behaviors/preferences
What are some ways that you have tracked your pets?
What did you like about them?
What did you dislike?
Do you use anything with a camera to keep track of your pet?
If yes, do you like/dislike it?
If not, is it something you would consider?
We conducted a total of 4 interviews with each lasting approximately 30-45 minutes each with any follow-up questions we felt we needed accordingly. This method gave us a lot of control over the process compared to a survey in which we can't always follow up or direct the conversation. We also got more detailed answers in our interviews than diary study.
To begin our analysis, we began with our user interview data and worked on creating an affinity wall together. We utilized Miro to collaborate in real-time on finding common themes and patterns across our interviews.
See full size diagram at: https://miro.com/app/board/o9J_lu2BV5w=/?moveToWidget=3074457366701933500&cot=14
Additionally, we also created an affinity map for one of our questions from the diary study that gave us a very diverse set of answers we were able to pull a lot of key insights from. This question focused on what specific things cat owners cared about when they were away from their cats. This question was key in helping us narrow down the scope of what types of concepts we wanted to focus on.
See full size diagram at: https://miro.com/app/board/o9J_lu2BV5w=/?moveToWidget=3074457366702043917&cot=14
Initially, we were aiming to see if cat owners were suffering from separation anxiety and if cats were distressed being on their own as more people return to in-person work and activities. We were hoping to see results similar to what our background research had been saying. But our diary study and user interviews actually showed us the opposite. It seemed that cat owners were not really feeling separation anxiety, however, they were constantly worried about the cat's safety and potential emergencies. This key insight allowed us to pivot our project from focusing on something to help with separation anxiety to focusing on a cat monitoring device so that cat owners could have peace of mind about their cat's safety.
Here are a few key takeaways we were able to identify:
Owners are curious about cats' behaviors when they are alone
" I was wondering what she does while I'm away"
" I’d like to know if he was annoying my roommate"
" I was wondering if was he meowing a lot"
Owners are worried about cats safety
"She accidentally swallow down the hand sanitizer and then she died because of that. It happened when I was out and I didn't have a chance to find out about this before she died."
"The weather has gotten colder recently and I'm worried that she'll feel cold at home, but I can't turn on the heat when I'm not home because of safety factors."
"Sometimes worries about choking hazards on toys that have things like string"
Owners want to detect cats' health condition
"I would worry about what she eats, how much she eats, her emotions if possible; if she feels good/ill, does she feel painful"
"If I'm not home for a long time, her cat will rarely eat or drink water"
Owners have concerns about their cats' negative emotions
"I just worry they have separation anxiety and hope they don't!"
"I had a long day out and forgot to turn on the lights. It was already night when I got home and the room was dark I was worried she would feel upset."
"How she acted throughout the house. Did she seem anxious? Hard to guess when I'm away."
"I wish she could be less lonely when I'm not home."
Interest in monitoring and talking with the cats and having some alert to notify the owners
"I wish it could monitor my cat's health metrics and send me the alert when she was in danger or she was ill."
"I wish I could have a tool that I can talk with her remotely."
"A monitor with an alarm would be helpful."
"It is possible to observe your pet's daily behavior and to talk to her."
This is Cat-owner Carl. He is returning to classes full-time in person as a PhD student at the University of Michigan this semester and often has to leave his cat, KitKat, behind for long periods of time.
While he isn't facing much separation anxiety from his cats, he is often nervous about if any emergency or accident may happen that could affect his cat's health. He feels like being able to check-in through some sort of monitoring device would be helpful for him.
He also has access to a smartphone and both devices like a laptop.
We created a journey map for our primary persona in order to help us create a holistic picture of a user's experience when leaving their cat alone for an extended period of time. The journey map helped us better understand our users from an emotional standpoint. And, the insights we received from our diary study and interviews helped us create this picture.
See full size diagram at: https://miro.com/app/board/o9J_lu2BV5w=/?moveToWidget=3074457366376319171&cot=14
We also created an empathy map to better understand our users actions, words, and emotions. The empathy map consists of insights collected across both the user interviews and the diary study we conducted.
See full size diagram at: https://miro.com/app/board/o9J_lu2BV5w=/?moveToWidget=3074457366700918008&cot=14
After analyzing the results we gathered from the diary study and user interviews, our team took some time to individually brainstorm and sketch a total of 17 ideas. Some of our individual ideas were similar, so we decided to categorize them into 4 broad categories:
Smart home camera (with speaker) that monitors user-defined cat metrics
A wearable device for the cat with smart sensors that track your cat's health information
A smart cat feeder with a camera on it that can track your cat's eating/ drinking activities
Smart sensors that are attached to furniture at your home that helps track your cat's activities
See full-size diagram at: https://miro.com/app/board/o9J_lu2BV5w=/?moveToWidget=3074457366676589385&cot=14
After we narrowed down our ideas to these 4, we decided to go through each one and talk about each one. We listed the pros and cons of each (as shown in the green/red sticky notes in the image above), provided critiques, and then used different criteria (discussed below to narrow things down).
These are the criteria out of the list given to us for this course. We used the ones we felt were most relevant in our discussion about each idea.
Acceptability
Is the solution intrusive?
Will there be privacy concerns around the solution?
Usefulness
How would the solution help users?
Will this solution fulfill all the user needs?
Does it provide additional capability or a new way of doing something that cat owners already do?
Values, goals, and desires?
Does the solution present meaningful outcomes for its expected users?
Practical
How easy is it to implement?
Is this practical to finish the high-level conceptual products as a student project within several weeks?
Non-Disruptiveness
Will the cat owner have to remember to ‘activate’ the product?
Will they have to be attentive to the product?
Large Possibility Space
Does the product offer multiple possibilities with respect to its applications?
Learnability
Will the device be easy to learn?
Will it be immediately usable or will there be a learning period?
Plausibility
Is it plausible to create with current technology
Our initial goal for this project was to design something that could help ease separation anxiety a cat and a cat owner may be facing with a large return to in-person classes, work, etc. However, our research study has indicated across the board that more cat owners are simply worried about their cat's wellbeing. They're very concerned about the cat's physical health. For example, one of our interviewees had a cat that died since she swallowed hand sanitizer when the owner was not home. It's emergencies and accidents like this that owners are really concerned about. Along with this concern and their curiosities about their cat's general wellbeing, we feel that a monitoring system would be a much better fit. The cat owner should be able to check-in and see the cat through a monitoring system that reports back to their smartphone. We feel that our brainstormed concepts below will be much more applicable for monitoring and addressing user needs compared to creating something for soothing separation anxiety.
Idea 1: A remote-controlled, moving smart home camera that allows the owner to see and talk to their cat.
Our first concept is a robot that moves in the same space along with the cat. The user can enable the robot when they leave and the robot will help monitor the cat by moving and playing with it. It will have a camera that provides visuals to the cat owner at all times on the phone. In the diary study and in the interviews, cat owners mentioned that they would like to know what their cats are up to and that they are staying out of any potentially dangerous situations. This concept would satisfy that curiosity as it moves with the cat and provides camera footage.
Acceptability: Medium, there might be some privacy concerns since the camera is involved.
Usefulness: High, this would satisfy most of the user needs, such as monitoring how the cat's doing, and interacting with the cat remotely.
Values, goals, & desires: High, this solution is much better than the conventional static camera that's less interactive, and it monitors views that a normal camera can't
Practical: Medium, it's practical for us to develop a high-level prototype
Non-Disruptiveness: High, everything will be automated once the owner configured the setting for the moving camera
Large Possibility Space: High, as camera technology evolves, more advanced featured will be added to the moving camera
Learnability: High, since everything is automated, the pet owner don't need to worry about controlling the moving camera at all
Plausibility: Medium, since the moving camera will perform some completed tasks, advanced algorithms and AI are required to make it work.
Idea 2: A smart collar that tracks the cat's movements, health conditions (heart rate, location, step count, meowing, eating, drinking, etc...) and notifies the owner if there are any medical issues.
Our second concept is a smart collar that helps users detect If their cat Is having any Issues while they are away via their phone. These issues include heart rate, meowing excessively, step count, eating, and drinking. Many users In the diary study and Interviews mentioned that they worry about their cats' health while they are away, or that they were wondering if they were meowing a lot. This solution would allow owners to track their cat's wellbeing in real time and speak to their cat while they are away.
Acceptability: Medium. This solution may be Intrusive from the cat's perspective because the collar Is meant to sit around the cat'
Usefulness: High. The solution tracks many factors related to the cat's wellbeing and users will be able to have peace of mind knowing that they check their app to know if their cat has any Issues.
Values, goals, & desires: High. The solution has meaningful outcomes for the user because the user will be able to speak to their cat while they are away, which would normally be impossible
Practical: Low. The solution is not practical to implement because there are many different types of sensors needed to track medical issues. Having a microphone may use up battery life.
Non-Disruptiveness: Medium. The cat owner will need to make sure the collar is turned on and that their phone is connected to the collar.
Large Possibility Space: High. The smart collar is very versatile and has a lot of different possibilities given the number of factors it tracks.
Learnability: Medium. The device may require a window of adjustment so that the collar sensors calibrate to the cat's Individual behaviors and tendencies. It may be a learning curve for the owner.
Plausibility: Low. Designing these advanced features for a small collar that is comfortable for the cat will be a sizable challenge.
Idea 3: Smart Cat feeder with monitoring features (e.g. record a video when the cat is eating/drinking)
Our final concept is a smart feeder that allows cat owners to monitor their cat's intake and ensure that the cat is eating and drinking properly. Our research study showed both in our diary study and interviews that cat owners were concerned about if their cats were eating/drinking properly or not; they were very concerned with monitoring this aspect of their cat's health. The smart feeder will make it easy for owners to track how their cats are doing and behaving when it comes to food and water intake.
Acceptability: High, this solution is easily integrated into the home and many automated feeders currently exist and are used by pet owners everywhere.
Usefulness: Low, The auto feeder has limited usages, as it can only track limited data and only works when the cat is eating
Values, goals, & desires: Medium, It meets user needs by providing a way to monitor a cat's physical health and their eating/drinking habits
Practical: High, It does not require any other devices installed at home, embedded in the feeder
Non-Disruptiveness: High, can be located in one place only so it should not cause a disruption
Large Possibility Space: Low, the feeder can only monitor food and water intake.
Learnability: High, Pet owners are familiar with cat feeders as there are many existing cat feeder products, the learning curve is quite low
Plausibility: High, many different kinds of feeders ready exist
Overall, conducting our research study really allowed us to learn more in-depth about the area that we are focusing on. They also helped us generate really important insights that pushed us in the right direction in terms of scope and lead us to ideate concepts that are grounded in our users' true needs. We learned a lot about the importance of monitoring for cat owners and believe that our ideated concepts are acceptable, useful, and well-scoped. While we experienced some challenges in the research process in terms of catering to user needs, we decided to focus on the user needs that IoT solutions can best address.
We hope to further iterate on our concepts based on feedback from our peers, teaching team, and other cat owners. We also are beginning to think more in-depth about feasibility, prototyping, and refining our concepts are we move towards milestone 3.
Reflection
Participants for the diary study are all UMSI students, which does not cover all target users and might create some bias. We wish we could have a larger pool for recruiting participants.
Although we sent out the daily reminder via Google calendar, some participants didn't complete all the diary study surveys. Next time we would send out the reminders more actively.
Each of the current selected 3 ideas reflects one key touchpoint from our research findings, however, for the final design solution and prototype, we can certainly combine them in order to cover the pain points more comprehensively.