Teaching

Instructor

• Marketing Management (Undergraduate, Spring 2019)

Selected comments from student evaluations:

"Lots of relevant examples, professor very invested and enthusiastic,"

"Gwen did a good job teaching this course I honestly don’t know how it could be improved,"

"Group project draws clearly on concepts learned in class," ...

Teaching Assistant

• Customer Analytics (MBA/Undergraduate)

• Marketing Analytics (MBA/Undergraduate)

• Marketing Management (Undergraduate)

• Strategic Brand Management (MBA)

Teaching interests

• Marketing Management

• Marketing / Customer Analytics

• Empirical models in marketing: Bayesian models