Gwen Ahn

Assistant Professor of Marketing | Leeds School of Business, University of Colorado Boulder

I am an Assistant Professor at Leeds School of Business, University of Colorado Boulder. My research focuses on how to use individual-level longitudinal choice data to increase usage and engagement in experiential consumption categories. Specifically, my projects span two broad domains: live events (e.g., performing arts, sports games) and charitable giving.

Prior to joining Leeds, I received my PhD in Business Administration (Quantitative Marketing) from the Ross School of Business, University of Michigan, MS in Marketing from Columbia University, and BBA and BE in Statistics from Korea University.

For the most recent version of my CV, please click here.