Gheremey Edwards

 ABOUT

Gheremey Edwards is a behavioral marketing Ph.D. candidate at the University of Michigan’s Ross Business School. His research investigates how social environments and identity influence consumers’ self-perception and service experiences. He examines how social disparities in the market can lead to unintended marketing results and influence consumers to use distinct impression management tactics among different social groups. 

Before joining Ross, Gheremey was a marketing strategist for Walmart, focusing on seasonal campaigns. He holds a B.A. in Business Administration from Vanderbilt University, an M.Ed. in Teacher Leadership from Christian Brothers University, and an MBA from Olin Business School at Washington University in St. Louis, where he received the Milford Bohm Award in Marketing.

CONTACT

University of Michigan

Stephen M. Ross School of Business

701 Tappan Street, Ann Arbor, MI 48109

gheremey@umich.edu