Topics

1 Designing in the Designed World

1.1 The Designed World

Personal Values • Team, Business and Social Values • Customer, Subject, User or Fellow Human? • Analysis and Synthesis, Qualitative and Quantitative Thinking • Evolving Nature of Artifacts • Design Thinking • Design Science

1.2 Design Process Models

Design as a Process • Intuitive Process Models • Formal Process Models • Process Models Values and Pitfalls

1.3 Analytical Design: Decision Making

The Decision-Making Paradigm • Optimal Design • Mathematical Optimization • Multicriteria Models • Nature of Model Functions • Configuration Design vs. Proportional Design • Systems and Components • Hierarchies and Decomposition

1.4 The Design Team

Individuals and Teams • Team Roles • Leadership • Team Decision Making

1.5 Prototyping

1.6 The Design Project

Organized Chaos • Checklists • Timelines

1.7 Design Project Activities

2 Defining the Design Problem

2.1 Solving the right problem

Design and Designers • The Why Cascade • Understanding the User • Understanding the Design Environment

2.2 Scenarios and Personas

2.3 Gathering Information: Needs and Wants

Observation • Interviews • Focus Groups • Market Data • Case Studies • Surveys • Conjoint Analysis

2.4 Surveys

2.5 Qualitative Analysis

2.6 Making Value: Design Problem Mapping

Attributes • Characteristics • Objectives • Requirements • Measuring Success

2.7 User Experience

2.8 The Business Context

Design Intent: User, Customer, Producer? • Market Composition • Variants and Platforms

2.9 Environmental Context

Eco-design • Product Life Cycle • Qualitative Assessment

2.10 Checking Your Values

Professional Ethics • Codes of Values • Sharing Values

2.11 Design Project Activities

3 Creating Designs

3.1 Concept Generation, Prior Art and Patents

Prior Art • Intellectual Property • Patentability • Patent Search

3.2 Creativity, Ideation, Blockbusting

Creativity and Design • Stimulators and Blocks • Perceptual Blocks • Emotional Blocks • Cultural Blocks • Organizational and Situational Blocks • Expressive Blocks • Brainstorming • Morphological Analysis • Synectics

3.3 Function Analysis and Decomposition

Primary and Secondary Functions • Function Structure and Decomposition • Multifunctional Components, Efficiency and Reliability

3.4 Reverse Design

Reverse Analysis • Benchmarking • Finding Gaps

3.5 Design Heuristics

Cognitive Heuristics • Designing with Heuristics

3.6 Quick prototyping

Visual Thinking • Sketching • Hands-on Reality • Digital Prototyping

3.7 Surveys and Conjoint Analysis

3.8 Adaptive Smart Design

3.9 Computational Design

3.10 Concept Selection and Embodiment Design

Mapping Functions to Objects • Concept Demonstration • Path to Realization

3.11 Construction of Alpha Prototype: Concept Demonstration

3.12 Design Project Activities

4 Designing for Humans

4.1 Designing for the Human Body and Mind

4.2 Eliciting Preferences

Revealed Preferences • Stated Preferences • Individual and Aggregate Preferences

4.3 Crowdsourcing, Big Data and Collaborative Design

Interactive Design • Crowdsourcing • Big Data • Collaborative Design

4.4 The Physical Human

Ergonomics and Human Factors • Anthropometry: Human Variability • Young and Old • Interaction Design

4.5 Cognitive Ergonomics

Cognition • Human-Computer Interaction • Neuroergonomics

4.6 Emotional and Aesthetic Design

Emotional Processing • Objects as Symbols • Pleasure • Proportionality • Craftsmanship

4.7 Kansei Analysis

4.8 Universal Design

Design for All • Universal Design Principles • Design Standards

4.9 The Human in the System

Unintended Use • Maintenance and Service

4.10 Design Project Activities

5 Embodiment and Evaluation

5.1 Continuous Evaluation

Qualitative Evaluations • Quantitative Evaluations • Team Evaluations • External Evidence

5.2 Evaluating Concepts

Design Selection Matrices • Surveys

5.3 Embodiment and Detailed Design

Product Realization • Forms and Layouts • Manufacturing and Materials • Evaluation

5.4 Functionality

Analysis and Simulation • Virtual Prototypes • Physical Prototypes

5.5 Design and Control

5.6 Analytical Design: Optimization

Design Requirements • Design Objectives • Design Constraints • Variables, Parameters and Constants

5.7 Solving Optimal Design Problems

Boundedness Analysis • Gradient-Based Methods

5.8 Materials

Bill of materials

5.9 Manufacturing

Custom vs. off-the-self parts • Parts and assembly • Production

5.10 Sustainability

Quantitative Assessment • Life Cycle Analysis • Sustainability as an Objective

5.11 Construction of Beta Prototype: Functionality Validation

5.12 Design Project Activities

6 Modeling the Producers

6.1 From Design to Product

6.2 The Nature of Cost

Cost vs. Benefit • Fixed and Variable Cost • Investment Cost • Cost Modeling • Bill of Materials

6.3 Demand: Classic Microeconomic Model

Linear Demand • Price Sensitivity and Price Elasticity • Design Sensitivity and Elasticity

6.4 Integration of Design in the Enterprise

Profit as an Objective • Functionality as Constraints • Enterprise Optimization

6.5 Demand: Marketing Models

Conjoint Analysis • Design Part Worths • Heterogeneity

6.6 Producers’ Optimization: Refinements

Using Marketing Models for Demand • Market Equilibrium • Government Regulations and Policies

6.7 Design Project Activities

7 Building a Business Plan

7.1 From Product to Value

Making Value • For Profit or Not

7.2 Interest

Time Value of Money • Simple Interest • Compound Interest • Present Worth

7.3 Investment Economics

Cost Benefit Analysis • Net Present Value Method• Annual Cost Method • Rate of Return Method • Break-Even Point Method• Taxes and Depreciation

7.4 Elements of a Business Plan

Business Opportunity • Product Description • Market Analysis • Capital and Human Resources

7.5 Financial Data

Capital Equipment and Supply • Investment Analysis • Profit and Loss Statement

7.6 Supporting Data

Prior Art • Existing Patents • Technical Analysis and Benchmarking

7.7 Investing in People

7.8 Design Project Activities

8 Reflection and Practice

8.1 Delivering on Design Reflections

First Reflection: Design Problem • Second Reflection: Product Concept • Third Reflection: Product Embodiment • Fourth Reflection: Business Plan • Fifth Reflection: Grading

8.2 Oral Presentations

8.3 Preparing for Iterations

Shedding the Timeline Tyranny • Using Your Process Model • Communication

8.4 Building Models

Appropriate Models • Software • Hardware • Resources

8.5 Integration

One Design, Many Designers • Multidisciplinary • Product and System Design

8.6 The Limits of Analysis

8.7 Project Checklists

Problem Identification • Initial Problem Objectives • Functionality Analysis Models • Alpha Prototype • Optimizing for Functionality • Microeconomic Demand Models • Optimizing for the Enterprise • Beta Prototype • Marketing Demand Models • Revised Enterprise Design Model • Final Prototype • Business Plan

8.8 The Wages of Good Design

8.9 Design Project Activities