Teaching

This course introduces the essential concepts and principles of marketing, such as relationship marketing, product development, pricing, promotion, marketing research, and consumer behavior.

This course examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention is devoted to the tools and techniques unique to electronic media. 

This course examines market forecasting methods for different contexts, focusing on quantitative modeling techniques based on established statistical methods and non-statistical methods when empirical data is scarce. This is a very hands-on class where students will apply the forecasting methods learned to real data.