Sanghwa Kim
I am an incoming Assistant Professor in Marketing at McMaster University in Canada. I received my PhD in Marketing from the University of Maryland, College Park, and bachelor's and master's degrees in Business Administration from Yonsei University in South Korea.
My substantive interest lies in the interface of marketing and sustainability. Specifically, I study how consumer demand changes with business environments, such as air pollution, new mobility, etc. The originality of my research has won prestigious awards, such as the ISMS Doctoral Dissertation Early-Stage Research Grant and the EMAC-Sheth Foundation Sustainability Research Competition. To learn more about my research, please see this page. Also, I am broadly interested in digital marketing and retail management, as described in my recent publications, including the Journal of Interactive Marketing.Â
Please click here to access the most recent version of my CV. I look forward to our future interactions!
E-mail: ksanghwa@umd.edu
Dept. of Marketing, DeGroote School of Business, McMaster University
1280 Main Street West, Hamilton, Ontario L8S 4M4, Canada