Creative Process

What I learned about the creative process...

Through this project, I learned that the creative process often changes as ideas develop. My original concept focused on making an overwhelming digital experience with distractions and visual chaos. As I continued researching and receiving feedback, I realized that a simpler Instagram-style feed would be more effective because it reflects how people actually experience social media every day. This shift taught me that strong creative work comes from being open to change and improving ideas instead of forcing the first version.

Research also played an important role in my creative process. Learning about the effects of screen time and social media helped me better define the purpose of my project and shape the content of my posters. For example, research on screen time showed how digital platforms are designed to keep users engaged for long periods of time, which supported my focus on unnoticed time loss while scrolling (McDonnell). This helped me move beyond aesthetics and create work with a clear message.

I also learned the value of iteration and time management. Breaking the project into smaller steps, such as research, poster design, website planning, and revisions, made the process easier to manage. Each round of edits helped improve both the visuals and the concept. Overall, this project showed me that creativity is not just about making something look good, but about combining research, reflection, and revision to communicate an idea effectively.

Reference

McDonnell, Caraline. “A Tech-Based World: The Risks and Benefits of Social Media and Screentime.” Baker Center for Children and Families, 2023, www.bakercenter.org/screentime-1