The Webinars

Part 1: Branding Strategies from BIPOC Farmers

This webinar will focus on steps farmers can take to identify their story as a platform for building up their farm brand. Attendees will hear from two experienced farmers who will share their wisdom about developing their farm brand and moving their vision into a reality.

Part 2: Legal Considerations for Digital Marketing from BIPOC Farmers

This webinar will focus on legal considerations for farmers using social media and other digital marketing strategies. Attendees will hear from an ALEI legal specialist about key laws and regulations and a local farmer will share her experiences with branding and marketing organic herbs and natural beauty products.

Part 3: Building & Protecting Your Intellectual Property

This webinar will focus on ways farmers can protect the intellectual property that is created and developed during business branding and marketing efforts. Attendees will hear from an experienced attorney who specializes in intellectual property law and a local farmer who has created his own hot sauces.