ZURAIDAH SIPON
CONTACT INFORMATION
Email: zurai973@uitm.edu.my
Phone: 07-9352000 (General), 07-9352055 (Office)
Office: 122, Blok Cahaya Budi, UiTM Johor Segamat Campus, Jalan Universiti Off KM12 Jalan Muar, 85000 Segamat, Johor.
Profile
Go with the flow has been her most popular tagline of all time. It is about the life of Zuraidah Sipon, a young woman who suddenly discovered that being a lecturer is a career that just fits her personality. It just popped out into her mind while attending an undergraduate class back in the 1990s. Being a focal point among the crowds while delivering and sharing knowledge confidently and enthusiastically had been the element of attraction to her new ambition at that time.
She joined UiTM in April 2008 as a finance lecturer in the Faculty of Business and Management, UiTM Johor Segamat Campus. Few years before joining the UiTM, she had gained some teaching experiences at private colleagues in the area of banking, finance, and marketing. It was the years of on-the-job training that had taught her a lot about adult teaching and learning. She was really thankful for the experience and opportunities that she had gathered.
In the year 2000, she completed her Master in Business Administration (MBA) from Universiti Kebangsaan Malaysia (UKM) Bangi. Her pursuit of the study was originally unplanned. She came back to Malaysia from her first degree in late 1997 and it was a very challenging year thereafter when the global economic crisis affected most of the job markets. After giving it a thought, she decided to pursue her graduate studies.
Back in 1996, she was granted a convertible loan-scholarship by MARA for her Bachelor in Business Administration majoring in Finance at the Wichita State University, Wichita, Kansas in the United States. It was never in her dream as a village girl to be able to pursue her studies overseas. However, it was a great opportunity that came while she was working as an operations officer at Maybank. She resigned from Maybank after two years of service for pursuing her first degree.
Being given the opportunity to work with a large bank like Maybank was a wonderful learning experience especially when she herself was a graduate of Diploma in Banking from UiTM (formerly known as ITM). Obviously, all the knowledge that she had gathered during her diploma was able to be put into practice while working with Maybank. Those experiences also had become her valuable asset in the teaching process as she was able to share the hands-on experience with her students.
QUALIFICATIONS
Master in Business Administration (MBA)
Universiti Kebangsaan Malaysia (UKM), Bangi, Malaysia.
1999 - 2000Bachelor in Business Administration (Hons) Finance
Wichita State University, Wichita, Kansas, U.S.A.
1996 - 1997Diploma in Banking
Institut Teknologi MARA (currently UiTM)
1990 - 1993
AREAS OF EXPERTISE
Asset and Funds Management
Financial Statement Analysis
International Financial Management
Personal Financial Planning
ACADEMIC
COURSES TAUGHT
INV613 Asset and Funds Management
FIN658 Financial Statement Analysis
FIN542 International Financial Management
FIN533 Personal Financial Planning
FIN365 International Banking
PUBLICATIONS
JOURNAL ARTICLES
2020
Parental School Choice in the Early Intervention of Special Education: A Preliminary Research
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad
Journal of Education and Social Sciences
2014
A Conceptual Study on Financial Distress of Takaful Firms in Malaysia
Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Ahmad, Zuraidah Binti Sipon, Norashikin Bt Ismail, Suhana, M., Haliza Hirza Binti Jaffar
Australian Journal of Basic and Applied Sciences
Lunar Effect: Analysis on Emerging Countries Stock Returns, Prior and During Financial Crisis
Nur Liyana Binti Mohamed Yousop, Zuraidah Binti Sipon, Soo Kum Yoke
Journal of Emerging Economies and Islamic Research
CONFERENCE PROCEEDINGS
2019
A Preliminary Research on Parental School Choice in the Early Intervention of Special Education
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad
Melaka International Conference on Social Science, Science and Technology (MIC3ST) 2019
Capital Structure on Firm's Performance: Focusing on Technological Sector in Malaysia
Zuraidah Binti Ahmad, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Zuraidah Binti Sipon, Norhasniza Binti Mohd Hasan Abdullah, Ruziah Binti A.Latif, Suzana Binti Hassan
IIUM Conference on Business Management (IICBM) 2019
2014
A Conceptual Study on Financial Distress of Takaful Firms in Malaysia
Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Ahmad, Zuraidah Binti Sipon, Norashikin Bt Ismail, Suhana, M., Haliza Hirza Binti Jaffar
Conference Competition Exhibition 2014, Politeknik Seberang Prai
2012
Lunar Effects on Ten Emerging Countries Stock Return: Investigation Before, During and After Financial Crisis (2001-2010)
Nur Liyana Binti Mohamed Yousop, Zuraidah Binti Sipon, Nur Farhana Mohamed Yousop
1st International Conference on Accounting, Business and Economics, Universiti Malaysia Terengganu
2011
The Effect of Capital Structure on Profitability: An Extended Analysis of Biotechnology Companies Listed on the Bursa Malaysia
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop
12th Malaysia Indonesia International Conference on Economics, Management and Accounting (MIICEMA) 2011, Bengkulu, Indonesia
2010
The Effect of Capital Structure on Profitability: Analysis of Biotechnology Companies Listed on the Bursa Malaysia
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop
International Accounting and Finance Conference (IAFC) 2010, UiTM Sabah
BOOKS / BOOK CHAPTERS
2020
Pentingnya Berkongsi Maklumat Kewangan Dengan Pasangan
Zuraidah Binti Sipon (Co-contributor)
Analitika Akademia
2018
Capital Structure: Focusing on Communication and Technology Industry
Zuraidah Binti Ahmad, Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'asyiqin Binti Ramdhan, Ruziah Binti A. Latif, Norhasniza Binti Mohd Hasan Abdullah, Nurulashikin Binti Romli, Shashazrina Binti Roslan, Muhammad AlMu'izz Bin Abdul Rahim, Suhana Mohamad
Proceedings of The Regional Conference on Science, Technology and Social Sciences (RCTSS 2016), Springer
OTHERS
2020
Terima Kasih 'Frontliners': Hero Kita!!
Zuraidah Binti Ahmad, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Sipon
e-Dinamik, UiTM Johor
Logik Atau Mantik
Nur Liyana Binti Mohamed Yousop, Wan Mohd Farid Bin Wan Zakaria, Shashazrina Binti Roslan, Zuraidah Binti Sipon
e-Dinamik, UiTM Johor
2019
Ahmad Sirhan dan ADHD
Zuraidah Binti Sipon
e-Dinamik, UiTM Johor
Kawal Stres Akademik
Zuraidah Binti Sipon
Utusan Malaysia
Ajar Anak Buat Keputusan Sendiri
Zuraidah Binti Sipon
Utusan Malaysia
2018
Ummul Mukminin Saidatina Khadijah R.A.: Tokoh Usahawanita Islam Terulung
Zuraidah Binti Ahmad, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Zuraidah Binti Sipon, Norhasniza Binti Mohd Hasan Abdullah
Info Usahawan, MASMED UiTM Terengganu
HONOURS & MEMBERSHIPS
PROFESSIONAL MEMBERSHIP
N/A
FELLOWSHIP
N/A
EXTERNAL POSITION
N/A
RESEARCH
RESEARCH GRANTS
2019
Geran Bestari Fasa 1/2019
RM2,000
Parental School Choice in the Early Intervention of Special Education: A Preliminary Research
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad
2010
Geran Dana Kecemerlangan UiTM
RM5,000
Lunar Effects on Emerging Countries Stock Return: Investigation Before, During and After Financial Crisis (2001-2010)
Nur Liyana Binti Mohamed Yousop, Zuraidah Binti Sipon
Geran Dana Kecemerlangan UiTM
RM5,000
The Effect of Capital Structure on Profitability: Analysis of Biotechnology Companies Listed
on the Bursa Malaysia
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop
RESEARCH INNOVATION AND INVENTION
2020
Special Award: Aspiring Innovator
9th INDES 2020, UiTM Perak
ELIS Schoolbase
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad
2019
Bronze Medal
MIIEx 2019, UiTM Melaka
C-Grando Yogurt
Shashazrina Binti Roslan, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Zuraidah Binti Ahmad, Zuraidah Binti Sipon
2018
Gold Medal
IIIDCNS 2018, UiTM Negeri Sembilan
e-Autism Buddy
Norhasniza Binti Mohd Hasan Abdullah, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Shashazrina Binti Roslan, Zuraidah Binti Ahmad, Zuraidah Binti Sipon
2017
Silver Medal
MIIEx 2017, UiTM Melaka
My Autism Buddy (MAB)
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad
2016
Bronze Medal
INDES 2016, UiTM Perak
AIO Membership Card
Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad, Zuraidah Binti Sipon
2015
Silver Medal
MIIEx 2015, UiTM Melaka
Konsep Asas Matawang: Pendidikan Awal Kanak-Kanak Khas
Zuraidah Binti Sipon, Nur Liyana Binti Mohamed Yousop, Nur'Asyiqin Binti Ramdhan, Norhasniza Binti Mohd Hasan Abdullah, Shashazrina Binti Roslan, Zuraidah Binti Ahmad