Hey there,

My name is Taylor Koshiol and I'm a first-year at UCSD. This apprenticeship is my first time stepping out into the design world, but I've always loved making art and playing around with Photoshop on my own.

It's been an extremely fulfilling experience and has given me so much new knowledge and confidence. Below are my completed Assignments 1-4 and Final Brand Case Study, as well as some of the processes and ideas for creating each.

For assignments A2 and A3, you will find linked, revised versions of designs I decided to continue working on based on the feedback I received from the mentors of VDA.

THE COLORS

THE PROCESS

THE CANDIDATES

After brainstorming numerous different iterations, I ultimately chose a more simple design for this logo that I thought was easier to scale or condense, with an interchangeable color scheme.

Final A1: Logo Design

Above are different iterations of the logo and design.

I really love how the home screen turned out, which is largely inspired by the Postmates layout.

It's a little crowded, but I still think it's pretty clean and I succeeded in keeping the formatting and organization consistent across the design.

A2: Intro to UI Design -- Pre-Revision

WANT TO SEE IT REVISED?

This one was hard! I'm a big fan of the style and proud of the final product compared to all the different iterations.

It needs to be cleaned up and rearranged a little to create a clear flow with some simplified text and fewer competing elements, but I love the result nonetheless.

A3: Festival Poster -- Pre-Revision

SEE THE UPDATED POSTER

Final A4: Sticker Design

I learned how to make a sticker! It's a simple design, but I wanted to focus on understanding the tools. This was my first time using Illustrator, and while I still need to spend a lot more time with it and get used to its functions, I think I did pretty well.

It got a little tricky trying to shape the text to a roughly-made heart, especially when adding the bleed/cutline. Couldn't have done it without the VDA tutorials.

Final F1/F2: Brand Identity & Case Study

MEET THE BRAND