The demographics within Santa Cruz County range drastically from north to south county. For example, the city of Watsonville consists predominantly of Hispanics (81%) whereas Capitola, Santa Cruz, and Aptos are predominantly caucasian (DATA USA, 2019). According to Santa Cruz County Community Health Improvement Plan (CHIP), "Many of the observed disparities in the county are related to access to services and economic stability. Services such as mental health, dental health, physical health, behavioral health, and education were seen as very important in impacting the overall wellness of Santa Cruz County residents". The primary health concerns for the south part of the county are obesity, diabetes, and hypertension, compared to north county which are mental health and addiction. Furthermore, increasing price of housing and a lack of access to affordable housing has only exacerbated the growing rate of poverty in the area. According to the 2021 No Place Like Home (NPLH) report conducted by UCSC faculty and students and their community-based partners, Santa Cruz County is now the country's least-affordable metro area for renters and is also the metro area with the highest rate of homelessness in the nation. According to the NPLH report, 72% of Latinx and 64% of whites face rent burden within the county. As of 2019, 13.1% of Santa Cruz County’s population lives below the poverty line, a number that is higher than the national average of 12.3%. Moreover, data using the California Poverty Measure indicates Santa Cruz County has the second highest child poverty rates in the state. “While Santa Cruz County has one of the highest child poverty rates, the poverty rate for Latino children (25.8 percent) was twice that of white children (10.4 percent) across California” (NPLH, 2021). The Latinx community is disproportionately impacted by poverty and access to health services in Santa Cruz County.
Targeted Tobacco Retailing
Tobacco waste disproportionately impacts lower income communities and communities of color, resulting in black and brown bodies being put at risk from toxic exposure at higher rates than wealthier and whiter communities which have the economic and political power to avoid. Likewise, tobacco waste distribution mirrors the industry targeting of specific demographic groups, burdening these already marginalized groups. For instance, analysis from the U.S. Food and Drug Administration conveys that vape shops are more densely distributed, are in closer proximity to schools, in school districts with higher proportions of students of color. This means that these communities are more exposed to nicotine products, predatory advertising and environmental exposure to wastes from these products (Public Health Law Center, 2022).