Most companies, organizations, non-profits, and personal brands create and use style guides; so anything they create fits the theme and mission of their work. It keeps them consistent and helps them maintain an identity that the public and communities can recognize, at the same time helping them raise funds that better serves people and/or communities.

Basics Of A Style Guide

At its core a style guide consists of:

• A good color palette
• Strategic font pairings
• Logos, logos, & more logos

For our purposes we focused on font pairings and color to give everyone more creative freedom with their designs.

But style guides can also be called brand guides and often include logo variations, placement and uses. Sometimes the brand will also include a mood-board; a general feeling that their designs should portray to people (i.e. bubbly, dark, childish, mysterious, liberal etc).