Marketing Strategy & Community Engagement Project 

During my time as a Marketing Assistant for the Mary S. Roberts Pet Adoption Center, I combined research, analytics, and creative marketing to better understand community donation behavior and increase awareness for animal adoption. My work included data analysis, stakeholder interviews, digital content creation, and the development of targeted marketing strategies that improved community engagement by 10%.

Analytical Graphs Created for Client from Interview Based Finding 

Digital and Print Marketing Created

Developed an Instagram carousel to promote large-dog adoptions in response to a two-year plateau in adoption rates