About Us

The Behavioral Economics and Decision-making Lab (BEDLab) conducts research at the University of California, Riverside at the intersection of behavioral economics, consumer psychology, and organizational behavior, with a particular emphasis on consumer and managerial decision making.

BEDLab is directed by Ye Li (Associate Professor of Management). BEDLab members include faculty associates Michael Haselhuhn (Associate Professor of Management) and Mindy Truong (Assistant Professor of Management), PhD students, and undergraduate/graduate research assistants, all of whom share an interest in using the tools of behavioral science to better understand and help human behaviors, especially consumer and organizational ones. Research assistants start by helping with faculty research and a select few eventually go on to be Research Associates leading their own independent research projects.