Ye Li - CV

Associate Professor of Management (and sort of Marketing), University of California, Riverside

Ye Li’s research interests are in judgment and decision-making and behavioral economics, with a particular interest in the role of time and AI in decision making. His research uses a range of tools from both psychology and economics, including laboratory and field experiments, text analysis, archival data analysis, and mathematical modeling. His work has been published in Proceedings of the National Academy of Sciences, Psychological Science, Journal of Marketing Research, Journal of Retailing, Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, Psychology and Aging, Annual Review of Psychology, and Current Opinion in Behavioral Sciences.

Professor Li received his MBA and Ph.D. from the University of Chicago Booth School of Business and completed a Postdoctoral Research Fellowship at the Columbia University Graduate School of Business before joining UCR.

Michael Haselhuhn - Website

Associate Professor of Management, University of California, Riverside

Prof. Haselhuhn’s research focuses on the social-cognitive underpinnings of organizational behavior. He is particularly interested in how people’s beliefs and emotions influence trust, negotiation, and cooperation. In other research, he has investigated the remarkable links between facial metrics and important organizational outcomes, including ethical behavior, success at the bargaining table, and firm financial performance. He has published in Management Science, Psychological Science, Journal of Personality and Social Psychology, and Proceedings of the Royal Society B: Biological Sciences, among other top journals.

Prof. Haselhuhn earned his Ph.D. in business administration from the University of California, Berkeley, and was a faculty member at the University of Wisconsin-Milwaukee and a post-doctoral fellow at the Wharton School before joining UCR School of Business.

Mindy Truong - Website

Assistant Professor of Management, University of California, Riverside

Dr. Mindy Truong is an Assistant Professor of Management at the University of California, Riverside. She earned her Ph.D. in Business Administration (Organizational Behavior) at the University of Southern California Marshall School of Business and worked as a postdoctoral fellow at Northwestern University's Kellogg School of Management. She highlights how functional, yet overlooked behaviors, beliefs, and backgrounds can facilitate people's success when they interact across group boundaries, attain upward social class mobility, and manage uncertainty.

Her research examines how people's social identities (e.g., social class, gender, race), social class backgrounds, and cultural norms influence their experiences and outcomes in academic and organizational contexts. In particular, her work explores what factors buffer individuals from the consequences of cultural mismatches – i.e., when the values and practices of organizations and institutions are inconsistent with those promoted in people’s backgrounds. She also investigates how intergroup interactions shape people's experiences and performance. Additionally, she examines what beliefs and behaviors enable people to thrive in interpersonal interactions (e.g., networking).

Rasam Dorri - LinkedIn

As a doctoral student at University of California, Riverside, I am pursuing my PhD in Marketing, focusing on consumer behavior. I have more than four years of work experience as a social media marketing expert, advising on the production of specialized content and translating articles for various media outlets. I have also obtained multiple certifications in data analysis, market research, and scientific writing, and have published a paper in the field of Consumer Neuroscience. I have a strong background in business administration and management, as well as civil engineering.

Mahnaz Pirgazi - LinkedIn

Mahnaz is a 2nd-year Ph.D. student in Marketing, focused on the behavioral aspects of marketing, with research interests spanning consumer behavior and decision-making. Prior to joining UCR, she accumulated extensive experience working across various sectors in marketing. Mahnaz earned her master’s degree in Business Administration with a concentration in e-commerce.

Matthew Dimaandal - LinkedIn - Webmaster/Social Media Manager

Matthew Dimaandal is a fourth-year undergraduate student at the University of California, Riverside, majoring in Business Administration with a concentration in Business Analytics. Within BEDLAB he explores the intersection of behavioral economics and decision-making, with a particular focus on how individuals perceive and respond to AI-driven interactions. Through this work, he is strengthening his skills in experimental design, statistical analysis, and data interpretation to better understand human behavior. He is especially interested in applying analytical methods to real-world problems and contributing to research that bridges technology and psychology.

Project: Replicating and extending AI Hyper-realism (Miller et al. 2023)

Judi Huang - LinkedIn

Hi! My name is Judi Huang and I am a second-year undergraduate student pursuing a bachelor's degree in economics, with an interest in business, marketing, psychology, and research. What I hope to gain from BEDLab is hands-on experience in the field, greater knowledge of the psychology behind economic decision-making, as well as a head start to my career and education. I am hardworking, dedicated, and ambitious, all of which brought me to this research team and I plan to continue to apply my skills here. I am super grateful and excited for the opportunity to work with like-minded, passionate individuals.

Anusha Nayak - LinkedIn

Anusha Nayak is a fourth-year Business major at UC Riverside with an interest in management, marketing, and psychology. Through BEDLab, she hopes to explore behavioral economics and apply those concepts to the intricacies of managerial decision-making. She also is interested in exploring the psychological factors that influence consumer behavior. In her free time, Anusha enjoys dancing for UCR Afsana, tending to her plants, and painting. She is beyond excited and grateful for the opportunity to contribute to this lab.

Project: Nudging focus in class by increasing attention to cost of education

Milena Guidotti - LinkedIn

Hi! My name is Milena Guidotti, and I'm a fourth-year Business Administration major at UC Riverside with a concentration in Finance and a minor in International Relations. I’m currently researching the pain of paying, a concept in behavioral economics that looks at how different payment methods affect spending habits and emotions.  My research explores whether younger and older generations experience different levels of pain across various forms of payment. Through this project, I’m building skills in survey design, data analysis, and behavioral research. I’m completing this study as part of my capstone project for the UCR University Honors Program. I’m very excited and grateful for the opportunity to work on this project. 

Andy Banh - LinkedIn

My name is Andy and I am a third-year psychology undergraduate minoring in business. Being interested in the application of behavioral economics strives me to learn more on developing my skills and to use them in a future career. In the lab, I hope to be able to help conduct research or other tasks that I may one day be able to utilize myself. If I have spare time, I love going out to cafes, clothes shopping, and going to the gym. 

Riya Borole - LinkedIn

Hi! My name is Riya Borole and I am a third-year undergraduate student majoring in Business Administration with a concentration in Finance. I am deeply interested in business, investment, psychology, and research, and I find the intersection of these fields especially compelling within behavioral economics and decision-making studies. Through BEDLab, I hope to explore how cognitive and emotional factors influence financial choices, while gaining valuable hands-on research experience. I am analytical, curious, and highly motivated, and I look forward to contributing to the team while learning alongside peers who share a passion for understanding human behavior through an economic lens.

Arini Derrick - LinkedIn

Arini Derrick is an undergraduate Business Administration student concentrating in management. Her academic interests span from international political economy, psychology, and decision making, with a particular curiosity about the role of emotions in shaping choices both inside and outside the business world. She is eager to explore and contribute as a lab assistant, collaborating with others and applying her skills to gain deeper insight into how people make decisions. Arini looks forward to transforming knowledge into practical solutions that can address challenges in organizational, economic, as well as everyday contexts. 

Shlok Garg - LinkedIn

Hello! My name is Shlok Garg and I am currently an undergraduate at UC Riverside studying Business Administration. I love learning about groundbreaking research and am curious about the impact its real-world applications can have. I am particularly interested in the intersection between business and psychology and am looking forward to researching this relationship through BEDLab. I hope to become more acquainted with research literature and add new findings to the public wealth of knowledge. 

Purav Gosalia - LinkedIn

Purav Gosalia is a freshman at UC Riverside majoring in Business Economics with a strong interest in finance and business strategy. His journey so far has taken him from working with local businesses and real estate firms to leading Model UN and exploring independent research in economic history. He enjoys building connections, learning from every experience, and taking on challenges that push him to grow. Whether collaborating on projects, leading a team, or diving into research, he is excited to keep exploring opportunities that blend problem-solving with real impact.

Oscar Guo - LinkedIn

Oscar Guo is a third year business economics major at UCR. His interests in economics are primarily related to macroeconomic interactions at the international level, as well as how economic policies and changing economic circumstances affect individuals. Through BEDLab, he hopes to gain valuable technical skills in data collection and research to prepare for future graduate studies.

Jasmine Hanna - LinkedIn

Hi! I'm a senior undergrad at UCR, majoring in Computer Science with Business Applications. I'm especially interested in marketing, UX design, and business administration, and I enjoy bringing technology, design, and strategy together in meaningful and eye-catching ways.

At BEDLab, I am excited to explore how behavioral economics and consumer psychology influence decision-making. I hope to contribute by combining analytical thinking with creative problem-solving to help design and run studies, interpret data, and turn research findings into insights that can be applied in practical, real-world settings. I look forward to working with a team that shares a passion for understanding people. 

Grace Hernandez

Grace Hernandez is a third-year Economics and Data Science student at UC Riverside. She is passionate about applying data analytics principles to behavioral and economic research, with an interest in leveraging technical skills to generate tangible insights and solutions. She hopes to gain experience in research, and see how findings can be applied to better understand and influence user decision-making.

Anushka Honap - LinkedIn

Anushka Honap is a second-year student at UCR majoring in Business Administration, with plans to concentrate in Marketing or Business Analytics. Through her involvement in research, she hopes to gain a more hands-on approach to understanding decision making in the business field, particularly by exploring behavioral economics and applying its concepts to the challenges and processes involved in business decision making. She is also interested in the intersection of psychology and business, and how insights into human behavior can shape stronger and more effective strategies. In addition, Anushka aims to develop new skills and methods that are vital for the current generation of business leaders.

Celine Korfali - LinkedIn

Celine Korfali is a fourth-year Public Policy major at the University of California, Riverside with a concentration in Public Health Policy, and Policy Processes and Institutions. During her time at BEDLab, she hopes to gain insight into how, and why people make certain decisions, as well as examine how well-designed policies can encourage healthier choices, and improve overall quality of life.  She hopes to gain experience in research, and see how research findings can be applied to practical solutions that contribute to the betterment of society. 

Siya Madan - LinkedIn

Siya Madan is a second-year Honors Business Administration student at UC Riverside, planning to concentrate in Marketing with a minor in Economics or Political Science. She aims to pursue a career in corporate law and developed an interest in economics through her coursework, particularly in behavioral economics and its applications to the legal field. Siya believes that understanding the intersection of business and law is essential for a unique perspective on corporate law. Through her work at the economics lab, she hopes to gain valuable insights, collaborate with others, and deepen her understanding of economic principles and their practical implications. 

Kalyani Mantirraju - LinkedIn - Data Analyst

I’m currently a third year undergrad majoring in data science with a minor in math. I have always been drawn to working with computers and numbers, and I hope to learn and apply data analysis methods in BEDLab and contribute to meaningful research.

Raghav Rapaka - LinkedIn

Hello! I am a sophomore at UC Riverside pursuing a Business major and seeking to minor in Statistics. I am interested in the applications of artificial intelligence and algorithms that can make workplaces function more efficiently. In BEDLab, I hope to get exposed to all the advancements in the applications of algorithms and AI and learn how to take advantage of them myself. In my spare time, I enjoy reading books, cooking, and exercising.

Patrick Rama - LinkedIn

Patrick is a third year Business Economics student at UC Riverside, minoring in Mathematics. His interest in behavioral and decision making economics first sprouted during his time abroad at Cambridge, where discussions on poverty and inequality broadened his perspective. While traditional economics often assumes individuals act rationally, he was drawn to behavioral economics for the way it challenges this mold and examines how real world decision making is influenced by biases and context. Since then, Patrick has been fascinated by how data can uncover these patterns and provide insights into economic and social challenges. Through his work with BEDLab, he hopes to connect research insights to industry applications while strengthening his data analysis skills in preparation for graduate level research. 

Xavier Scott - LinkedIn

Xavier Scott is a first-year Business Analytics student at UC Riverside. He is dedicated to gaining knowledge and insight into the analytical aspect of a person's thought process, while also analyzing already existing findings and how they relate to thought processes. He hopes to gain skills in the analytical, technical, and environmental fields for future goals after graduation.

Melina Shafie - LinkedIn

Hi! My name is Melina Shafie, and I am an undergraduate business student at UC Riverside, concentrating in Marketing. As a research assistant in the Behavioral Economics and Decision-Making Lab, I’m interested in how people make decisions as consumers, especially when it comes to beauty, branding, and digital influence.

I’m particularly curious about how marketing shapes identity and self-perception, especially among women. I’m drawn to exploring how products like cosmetics and fashion are marketed, and how emotional, cultural, and social factors affect purchasing behavior. Through my work in the lab, I hope to learn how research can help create more thoughtful, inclusive, and ethical marketing strategies.

Ruhi Shah - LinkedIn

Ruhi Shah is a first-year undergraduate student at UC Riverside, majoring in Data Science. She developed an interest in behavioral economics and decision-making through her coursework in psychology, economics, and statistics, as well as her prior experiences in research and industry. With a growing curiosity about how human behavior, technology, and consumer patterns intersect, she is particularly interested in exploring the ways artificial intelligence and digital platforms influence decision-making in everyday life. Through her involvement in BEDLab, she hopes to apply her skills in data analysis and research to gain a deeper understanding of human behavior, while building a foundation for future studies in data science and behavioral research analysis.

Jack Stone - LinkedIn

Jack is a third-year Business Administration student concentrating on management strategy. His interest in decision-making frameworks began after reviewing the 2017 Nobel Laureate roundtable, where economist Richard Thaler introduced the concept of "Nudging." Since then, Jack has been fascinated by human behavior, perception, the factors that drive decision-making across markets, leadership, and governance, and how those disciplines drive consumer interests. He is especially interested in how consumers navigate choice architecture and what shapes respective rationalization. 

Through BEDLab, Jack hopes to explore these behavioral patterns, connect research insights to real-world industries, and become familiar with the unique analysis within the lab. Jack is also passionate about healthcare and seeks to understand what creates high-quality patient experiences as he aims to work within the healthcare industry.

Bill Tamayo Jr - LinkedIn

Founder, Insight Strategy Lab -- Organizational Strategy & AI Systems Researcher

Bill Tamayo Jr. is the founder of Insight Strategy Lab, a research-driven consulting practice focused on the strategic integration of people, processes, and technology to empower mission-driven organizations. With over 25 years of leadership experience, Bill applies systems thinking and human-centered design to organizational transformation in complex environments

He holds a BBA in Human Resource Management (minor in Economics), an MS in Management, and an MA in Military Studies. He is currently pursuing an MBA in Business Analytics, with a research focus on the convergence of artificial intelligence, strategic foresight, and performance analytics in organizational systems.

His current research interests include:

-Designing AI-enabled organizational workflows using human-centered design principles

-Applying strategic foresight and performance analytics to improve organizational resilience and decision-making in mission-driven environments

-   Investigating the role of AI in business strategy development, including its impact on adaptive planning, competitive advantage, and execution frameworks

Bill is a certified SHRM-CP and has completed advanced coursework in AI business strategy, decision intelligence, and business intelligence systems. Through Insight Strategy Lab, he integrates academic rigor with practical application, developing modular systems that enhance clarity, execution, and strategic agility.

Krishna Vijayendra - LinkedIn - Data Analyst

Srikrishna Vijayendra is currently a third-year economics student at UCR. He is also interested in learning more about the field of statistics and plans to study it in the future. Through his time in BEDlab, he plans to gain more hands-on experience with data analytics and study patterns in consumer decision-making. In his free time, he plays the guitar and works with both digital and analog art.  

Chloe Hwang - LinkedIn 

Chloe Hwang is a second-year Business Administration student concentrating in Finance in the University Honors Program at UC Riverside. She is interested in improving business strategy on a global scale and understanding how consumers interact with the market. Chloe joined BEDLab to develop hands-on research skills and study the influences of decision-making. She looks forward to contributing to BEDLab projects with curiosity and impact!

Snigdha Boynipalli - LinkedIn 

Snigdha Boynipalli is a first-year Business Administration student at UC Riverside with a strong interest in finance and business analytics. She is passionate about understanding how individuals make decisions and their interactions in the market. Through her work with local businesses and leading community projects, she has gained real world experience in business operations. She hopes to contribute to research, build connections through collaboration, and learn from new experiences for future challenges in business and finance.