Ye Li - CV

Associate Professor of Management (and sort of Marketing), University of California, Riverside

Ye Li’s research interests are in judgment and decision-making and behavioral economics, with a particular interest in the role of time and AI in decision making. His research uses a range of tools from both psychology and economics, including laboratory and field experiments, text analysis, archival data analysis, and mathematical modeling. His work has been published in Proceedings of the National Academy of Sciences, Psychological Science, Journal of Marketing Research, Journal of Retailing, Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, Psychology and Aging, Annual Review of Psychology, and Current Opinion in Behavioral Sciences.

Professor Li received his MBA and Ph.D. from the University of Chicago Booth School of Business and completed a Postdoctoral Research Fellowship at the Columbia University Graduate School of Business before joining UCR.

Michael Haselhuhn - Website

Associate Professor of Management, University of California, Riverside

Prof. Haselhuhn’s research focuses on the social-cognitive underpinnings of organizational behavior. He is particularly interested in how people’s beliefs and emotions influence trust, negotiation, and cooperation. In other research, he has investigated the remarkable links between facial metrics and important organizational outcomes, including ethical behavior, success at the bargaining table, and firm financial performance. He has published in Management Science, Psychological Science, Journal of Personality and Social Psychology, and Proceedings of the Royal Society B: Biological Sciences, among other top journals.

Prof. Haselhuhn earned his Ph.D. in business administration from the University of California, Berkeley, and was a faculty member at the University of Wisconsin-Milwaukee and a post-doctoral fellow at the Wharton School before joining UCR School of Business.

Mindy Truong - Website

Assistant Professor of Management, University of California, Riverside

Dr. Mindy Truong is an Assistant Professor of Management at the University of California, Riverside. She earned her Ph.D. in Business Administration (Organizational Behavior) at the University of Southern California Marshall School of Business and worked as a postdoctoral fellow at Northwestern University's Kellogg School of Management. She highlights how functional, yet overlooked behaviors, beliefs, and backgrounds can facilitate people's success when they interact across group boundaries, attain upward social class mobility, and manage uncertainty.

Her research examines how people's social identities (e.g., social class, gender, race), social class backgrounds, and cultural norms influence their experiences and outcomes in academic and organizational contexts. In particular, her work explores what factors buffer individuals from the consequences of cultural mismatches – i.e., when the values and practices of organizations and institutions are inconsistent with those promoted in people’s backgrounds. She also investigates how intergroup interactions shape people's experiences and performance. Additionally, she examines what beliefs and behaviors enable people to thrive in interpersonal interactions (e.g., networking).

Rasam Dorri - LinkedIn

As a doctoral student at University of California, Riverside, I am pursuing my PhD in Marketing, focusing on consumer behavior. I have more than four years of work experience as a social media marketing expert, advising on the production of specialized content and translating articles for various media outlets. I have also obtained multiple certifications in data analysis, market research, and scientific writing, and have published a paper in the field of Consumer Neuroscience. I have a strong background in business administration and management, as well as civil engineering.

Mahnaz Pirgazi - LinkedIn

As a doctoral student at University of California, Riverside, I am pursuing my PhD in Marketing, focusing on consumer behavior. I have more than four years of work experience as a social media marketing expert, advising on the production of specialized content and translating articles for various media outlets. I have also obtained multiple certifications in data analysis, market research, and scientific writing, and have published a paper in the field of Consumer Neuroscience. I have a strong background in business administration and management, as well as civil engineering.

Matthew Dimaandal - LinkedIn - Webmaster/Social Media Manager

Matthew Dimaandal is a fourth-year undergraduate student at the University of California, Riverside, majoring in Business Administration with a concentration in Business Analytics. Within BEDLAB he explores the intersection of behavioral economics and decision-making, with a particular focus on how individuals perceive and respond to AI-driven interactions. Through this work, he is strengthening his skills in experimental design, statistical analysis, and data interpretation to better understand human behavior. He is especially interested in applying analytical methods to real-world problems and contributing to research that bridges technology and psychology.

Project: Replicating and extending AI Hyper-realism (Miller et al. 2023)

Judi Huang - LinkedIn

Hi! My name is Judi Huang and I am a second-year undergraduate student pursuing a bachelor's degree in economics, with an interest in business, marketing, psychology, and research. What I hope to gain from BEDLab is hands-on experience in the field, greater knowledge of the psychology behind economic decision-making, as well as a head start to my career and education. I am hardworking, dedicated, and ambitious, all of which brought me to this research team and I plan to continue to apply my skills here. I am super grateful and excited for the opportunity to work with like-minded, passionate individuals.

Anusha Nayak - LinkedIn

Anusha Nayak is a fourth-year Business major at UC Riverside with an interest in management, marketing, and psychology. Through BEDLab, she hopes to explore behavioral economics and apply those concepts to the intricacies of managerial decision-making. She also is interested in exploring the psychological factors that influence consumer behavior. In her free time, Anusha enjoys dancing for UCR Afsana, tending to her plants, and painting. She is beyond excited and grateful for the opportunity to contribute to this lab.

Project: Nudging focus in class by increasing attention to cost of education

Andy Banh - LinkedIn

My name is Andy and I am a third-year psychology undergraduate minoring in business. Being interested in the application of behavioral economics strives me to learn more on developing my skills and to use them in a future career. In the lab, I hope to be able to help conduct research or other tasks that I may one day be able to utilize myself. If I have spare time, I love going out to cafes, clothes shopping, and going to the gym. 

Kalyani Mantirraju - LinkedIn - Data Analyst

I’m currently a third year undergrad majoring in data science with a minor in math. I have always been drawn to working with computers and numbers, and I hope to learn and apply data analysis methods in BEDLab and contribute to meaningful research.

Raghav Rapaka - LinkedIn

Hello! I am a sophomore at UC Riverside pursuing a Business major and seeking to minor in Statistics. I am interested in the applications of artificial intelligence and algorithms that can make workplaces function more efficiently. In BEDLab, I hope to get exposed to all the advancements in the applications of algorithms and AI and learn how to take advantage of them myself. In my spare time, I enjoy reading books, cooking, and exercising.

Krishna Vijayendra - LinkedIn - Data Analyst

Srikrishna Vijayendra is currently a third-year economics student at UCR. He is also interested in learning more about the field of statistics and plans to study it in the future. Through his time in BEDlab, he plans to gain more hands-on experience with data analytics and study patterns in consumer decision-making. In his free time, he plays the guitar and works with both digital and analog art.  

Riya Borole - LinkedIn

Hi! My name is Riya Borole and I am a third-year undergraduate student majoring in Business Administration with a concentration in Finance. I am deeply interested in business, investment, psychology, and research, and I find the intersection of these fields especially compelling within behavioral economics and decision-making studies. Through BEDLab, I hope to explore how cognitive and emotional factors influence financial choices, while gaining valuable hands-on research experience. I am analytical, curious, and highly motivated, and I look forward to contributing to the team while learning alongside peers who share a passion for understanding human behavior through an economic lens.

Melina Shafie - LinkedIn

Hi! My name is Melina Shafie, and I am an undergraduate business student at UC Riverside, concentrating in Marketing. As a research assistant in the Behavioral Economics and Decision-Making Lab, I’m interested in how people make decisions as consumers, especially when it comes to beauty, branding, and digital influence.

I’m particularly curious about how marketing shapes identity and self-perception, especially among women. I’m drawn to exploring how products like cosmetics and fashion are marketed, and how emotional, cultural, and social factors affect purchasing behavior. Through my work in the lab, I hope to learn how research can help create more thoughtful, inclusive, and ethical marketing strategies.

Jack Stone - LinkedIn

Jack is a third-year Business Administration student concentrating on management strategy. His interest in decision-making frameworks began after reviewing the 2017 Nobel Laureate roundtable, where economist Richard Thaler introduced the concept of "Nudging." Since then, Jack has been fascinated by human behavior, perception, the factors that drive decision-making across markets, leadership, and governance, and how those disciplines drive consumer interests. He is especially interested in how consumers navigate choice architecture and what shapes respective rationalization. 

Through BEDLab, Jack hopes to explore these behavioral patterns, connect research insights to real-world industries, and become familiar with the unique analysis within the lab. Jack is also passionate about healthcare and seeks to understand what creates high-quality patient experiences as he aims to work within the healthcare industry.

Shlok Garg - LinkedIn

Hello! My name is Shlok Garg and I am currently an undergraduate at UC Riverside studying Business Administration. I love learning about groundbreaking research and am curious about the impact its real-world applications can have. I am particularly interested in the intersection between business and psychology and am looking forward to researching this relationship through BEDLab. I hope to become more acquainted with research literature and add new findings to the public wealth of knowledge.