Vertical video is emphasized to gain trust amid increasing public doubts

The steady increase of public distrust on media brands pushed the companies to try hard to have their trust again.

Alimario mentioned in a press conference this Friday, November 28, that the continued spread of fake news and misinformation has caused the public to doubt huge media brands like ABS-CBN and GMA.

He added that the solution of these brands are to make vertical videos and reporting.

"The big companies, they now engage in vertical reporting", Alimario explained when asked of how the brands can win public trust again.

He then moved on to explain that vertical videos are a 1-2 mins of reporting designed so that information can be consumed fast by the viewer.

Alimario then explained that this approach was made by companies to make news delivery 'creative'.

"Kaya ngayon yung media organizations, nilalapit nila yung content sa publiko by being creative', Alimario explained.

(That's why media organizations present their content to the public by being creative.)