Needfinding

Survey Insights

We found surveys to be less helpful than interviews in terms of giving us feedback on what to include on our website. Insights we gathered from the surveys tended to be more general than the insights we gathered from the interviews. We also weren't able to ask survey respondents to elaborate on their responses to the survey questions, so it was difficult to understand the thought processes behind their answers.

Interview Questions

Prescreening Questions like the following:

• Is Asian American Pacific Islander hate an important issue to you?

• Do you want to help stop Asian American Pacific Islander hate?

• Are interested in an easy way to report Asian American Pacific Islander?

Interview Questions like the following will be asked (further follow up questions will be asked).

• How would you currently go about reporting an AAPI hate incident?

• What would you change about the reporting process?

• What is something or a medium you would like to see be available in reporting AAPI hate?

• What do you feel could help reduce AAPI hate?

• Would a list that reports services and businesses that have held bias against AAPI individuals be useful to you?

• What types of media would you like to report? (Images, videos, audio, text)

Usability Questions after contextual inquiry for stopaapihate.org:

• Was the site easy to navigate?

• If not, where did you get lost?

• What did you find helpful for navigating the site?

• What in the reporting process did you feel was unnecessary?

• What could be a better alternative?

• What in the reporting process feel took too much time?

• Did you find anything in the reporting process added friction or was frustrating?

Interview Insights

7 people were interviewed in our need finding process so far. Along with the interview we had them go through a site that is out for reporting AAPI bias and hate reports stopAAPIhate.org. We had try to report an incident on the site. We asked them questions during the process and had follow up questions that are listed above.

Common Themes in the Interviews:

• Current Methods of Reporting: Police and Social Media (Twitter, Tik Tok, Instagram)

• Things for more ease of reporting: More accessible on different platforms. A trend or website specific for AAPI hate and bias.

• What can help stop AAPI hate: More awareness, awareness of how much AAPI bias is not reported and the impacts of underreporting

• Features that should be added: Deeper database of reports, local list of businesses that have been reported AAPI bias, Facts about the importance of reporting on the sight, one page to input responses.

• What surveyors don't want: Be asked for their personal information, sign up for the site, sign up for the newsletter