Understanding Media Contexts
Professor Kirsten PikeĀ
Professor Kirsten PikeĀ
This course offered valuable insights into the ways media, especially television, operates within broader social, cultural, economic, and political frameworks. Through methods such as narrative criticism, ideological analysis, and audience reception studies, we developed critical skills to analyze how media content is created, consumed, and interpreted. This course emphasizes understanding how television and other media forms shape, reflect, and influence societal norms and values.
One of the most engaging topics we explored was the representation of gender in the media. By applying ideological analysis, we examined how gender roles are reinforced or challenged in television shows and advertisements. For example, some commercials perpetuated stereotypical views of masculinity and femininity, while others worked to subvert these traditional norms. These discussions demonstrated how the media can simultaneously uphold societal expectations and serve as a platform for questioning and transforming them.
Another compelling area of study was the portrayal of Arabs in Hollywood films, particularly in the context of military movies. We analyzed how Hollywood often perpetuates negative stereotypes, portraying Arabs as villains, terrorists, or exoticized figures. These portrayals not only reflect existing political and cultural biases but also contribute to reinforcing harmful narratives. Analyzing specific films allowed us to understand the broader implications of these representations and the need for critical media literacy to challenge such biases.
The course encouraged me to apply analytical tools to television content from diverse regions, providing a broader and more nuanced understanding of global media. By examining how different cultural and historical contexts address themes like identity, ideology, and power, we explored the unique styles and narratives of non-American TV shows. This approach helped me connect media production to the societal values they reflect or challenge. The course left a lasting impression, equipping me to critique media critically and appreciate its power for storytelling and cultural reflection. It deepened my understanding of the media's global impact on society and culture.