Solo: Logo Design
Solo: Logo Design
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I decided to focus on a fictional brewery, with a surf/beach theme.
I decided to focus on a fictional brewery, with a surf/beach theme.
The process involved iterating through a number of different designs, focusing on different aspects, such as usage of negative space. Some designs were a one-off thing, while others I played with different colorings and design elements. This is a collection of those sketches:
I took elements from my favorites, and integrated them into two different designs:
In the end, I decided to merge these two as well, and add the hop cone being dropped into the waves, both as symbolism for alcohol, and almost a reference to it surfing the waves:
In the end, I decided to merge these two as well, and add the hop cone being dropped into the waves, both as symbolism for alcohol, and almost a reference to it surfing the waves:
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