This conference brings together theoretical insights and practical applications through case studies and hands-on experience in designing and implementing behavior change campaigns for social good. Participants will explore the foundational principles behind successful campaigns, with a focus on psychological tools and techniques, as well as the structural and strategic elements essential to effective planning.

In addition, we will analyze a range of existing campaigns, critically reflecting on their design and outcomes to uncover the psychological mechanisms that drive meaningful and lasting behavior change for social benefit.

The goal of this conference is to explore how to make the most of new technologies within your future professional field.

In the tech industry, we are often among the first to adopt innovations such as AI, automation tools, APIs, and other emerging technologies that can significantly improve efficiency and productivity.

During this session, we will take a collaborative approach with students, beginning with a discussion of their perceptions and judgments about these technologies. In the second part, we will explore practical ways to master tools such as Gemini, ChatGPT, and selected APIs, demonstrating how they can be effectively integrated into everyday work.

This conference will focus on the experience of working in multicultural environments and comparing different approaches to work organization, management styles, and work–life balance. Drawing on my experience working in three countries for companies of various nationalities, I will share insights into how cultural contexts shape workplace dynamics and expectations.

The first part of the session will be dedicated to comparing systems and strategies across different countries and organizations. In the second part, we will discuss practical techniques and effective methods that can help professionals adapt and thrive in diverse, multicultural settings.

In a world shaken by war, ecological collapse, and rising authoritarianism, traditional frameworks of Corporate Social Responsibility are being pushed to their limits. What does CSR mean when legal systems are weakened, human rights are violated with impunity, and trust in global institutions is eroding?

This talk explores how companies—and the people within them—can act ethically and courageously when the social contract begins to break down. Drawing on more than a decade of teaching, fieldwork, and systemic initiatives, I will propose a renewed vision of CSR—one grounded not merely in compliance or reputation, but in moral imagination, civic responsibility, and solidarity.

Corporate Social Responsibility has too often been reduced to checklists, metrics, and glossy reports. Yet in the face of systemic crises—climate breakdown, social fragmentation, and democratic erosion—mere compliance is no longer sufficient.

This talk calls for a return to ethics as the heart of CSR: not as an afterthought, but as the compass guiding strategic and operational decisions. How can organizations cultivate ethical reflection at every level—from the boardroom to the shop floor? And what role can education play in shaping leaders who value integrity over optics?

Drawing on both academic research and hands-on experience, this session will explore how re-anchoring CSR in ethics can help organizations become more resilient, trustworthy, and genuinely responsive to societal needs.

In today’s VUCA (volatile, uncertain, complex, and ambiguous) environment, professionals face more data and uncertainty than ever before. This interactive workshop revisits the fundamentals of structured problem solving, demonstrating how consultants approach complexity with clarity and logic.

Participants will explore Issue Trees and MECE frameworks to structure analytical thinking, then apply Decision-Making under Uncertainty and Scenario Planning to design strategic responses. Through hands-on group exercises, participants will build scenarios—such as high versus low AI adoption—balancing innovation, profitability, and CSR objectives. They will present concise solutions and receive instructor feedback on structure, creativity, and feasibility.

How can students prepare effectively for the global workplace? This workshop provides an overview of the key challenges encountered when working across cultures and introduces three practical steps to enhance intercultural competence and foster confident, effective participation in diverse professional environments.

How can organizations build truly inclusive workplaces? This presentation explores the importance of diversity and inclusion, examines common challenges such as unconscious biases, fear, and lack of knowledge, and offers practical strategies for fostering greater inclusion at all levels of the organization. 

Global foreign direct investment (FDI) and trade are declining, signaling de-globalization, with recent FDI growth driven mainly by China and India. European companies face key challenges: Brexit, US tariffs, WTO paralysis, the chip war, export restrictions, the Russia–Ukraine war, and technology transfer risks. While Chinese investment in the EU remains stable, concerns over technology spillovers are rising. This talk examines differences in EU27 and US investment screening practices and explores strategic approaches for European firms to manage risk, safeguard sensitive knowledge, and navigate the evolving global investment landscape. 

This presentation examines the determinants of strategic cross-border acquisitions (CBAs) and how they create stakeholder value. Using statistical evidence from 2000–2019, it explores key questions: motivations (why), timing (when), location (where), and post-acquisition value creation. The analysis covers cross-country patterns, cumulative abnormal returns for publicly traded firms, and changes in stakeholder value and CSR practices. Special attention is given to industry-specific trends and the strategic approaches Asian firms use when acquiring Western assets. 

This lecture examines the strategic role of Corporate Social Responsibility (CSR) in promoting sustainable development. Drawing on recent theoretical and empirical research, it explores how CSR influences competition and firm strategy. Integrating environmental economics perspectives, the session highlights how CSR initiatives can drive product differentiation, shape competitive behavior, and support broader social and environmental goals. Participants will gain insights into aligning CSR with business strategy to create both economic and societal value. 

AI is transforming the world around us, from social media recommendations to global logistics, but can it sustain long-term growth and productivity? This conference examines how AI shapes business strategy, highlighting real-world applications and international perspectives. Students will explore how different regions adopt and regulate AI, learn practical tools to evaluate opportunities and risks, and see examples ranging from daily life to multinational corporations. The session provides frameworks to understand AI as a strategic driver, not just technology. 

While AI dominates headlines, other technologies—robotics, automation, augmented reality, and connected devices—are reshaping how we work and innovate. These tools unlock new growth and efficiency opportunities but also raise questions about skills and responsibility. This session examines global practices and real-world business examples, helping participants understand how diverse technologies complement AI to transform organizations and drive sustainable innovation.

This module critically examines corporate social responsibility (CSR) with a focus on fresh perspectives on the purpose of business. Drawing on Professor Daniel Malan’s award-winning book Power and Corporate Responsibility (2024 Academy of Management Social Issues in Management Best Book Award), it explores six key themes: Understanding, Taking, Managing, Governing, Reporting, and Regulating Responsibility. Participants will engage with both theoretical insights and practical implications, gaining a nuanced understanding of how businesses can act responsibly and strategically in today’s complex social and regulatory environments. 

Professor Daniel Malan presents a hands-on demonstration of IntegrityIQ, his Trinity Campus Company’s AI-driven integrity platform. Students will actively engage with real-world ethical dilemmas, experiencing how AI can support ethical decision-making and integrity training. This interactive session offers practical insights into embedding responsible behavior and ethical reflection in business education and corporate practice.

AI is reshaping creativity and business models, raising complex legal and strategic questions. This interactive session introduces management students to the main challenges at the intersection of AI and Intellectual Property (IP), including ownership, authorship, and data protection. Through practical case studies such as DABUS and Getty Images v. Stability AI, students will explore how understanding IP law supports innovation, anticipates regulatory trends, and enables companies to develop resilient, future-ready strategies. 

This lecture examines Intellectual Property (IP) as a strategic tool for driving innovation, creativity, and brand value. Students explore how IP law underpins business growth and competitiveness through real-world cases from Apple, Tesla, and the fashion industry. By linking legal principles to strategic decision-making in product development, marketing, and investment, the session demonstrates how a solid understanding of IP enables companies to innovate responsibly and maintain a competitive edge in a rapidly evolving technological landscape.

This workshop explores how sensory stimuli influence consumer behavior and purchasing decisions. Students will learn to create memorable experiences through store design, packaging, advertising, and marketing campaigns. Emphasizing olfaction, participants discover how scent can trigger emotions and memories, strengthening brand identity, engagement, and loyalty. By applying thoughtful sensory immersion, even simple purchases can become differentiating, memorable experiences that enhance marketing impact in today’s competitive environment. 

In the course of life, people experience 30-40 personal inflection points. How should we approach them? In what way can we benefit from them? Resilience means different things to different people. Let’s reflect on the best tools and rituals for dealing with adversity constructively. 

The proposed presentation explores how sustainable leadership is evolving in the context of rapid technological change, with a focus on the integration of artificial intelligence (AI) and corporate social responsibility (CSR) across different national settings. Drawing on recent research and case studies, it examines how leaders can balance innovation with ethical responsibility, foster sustainable practices, and navigate cultural differences in multinational environments. Special attention will be given to the challenges and opportunities AI presents for leadership development, stakeholder relations, and CSR initiatives, offering participants practical insights and cross-country comparisons. 

The presentation examines how new technologies, including AI and digital platforms, are reshaping traditional leadership and followership roles in European organisations. It highlights emerging dynamics, challenges, and opportunities, with a focus on cross-cultural differences and the implications for  employee engagement, and organisational strategy. 

Employee wellbeing has always been important, but today’s unpredictable work environments and crises, including the COVID-19 pandemic, make it a strategic priority. This session examines innovative HR practices and organizational strategies to support wellbeing, drawing on cross-country research on healthcare workers’ experiences with long COVID in Europe. Participants will explore interventions such as mental health support, flexible policies, and digital solutions, and reflect on lessons for resilience, productivity, and sustainable work practices. Combining empirical insights with practical examples, the session encourages interactive discussions on how organizations can foster wellbeing in diverse, dynamic, and crisis-prone contexts. 

In this presentation, Patrick Longuet will draw on more than 30 years of international leadership in engineering and technology to share practical insights into successful global business development. Based on his hands-on experience expanding operations in key markets such as Brazil, India, and China, he will highlight the strategic milestones, cultural considerations, and leadership approaches that truly matter when building and scaling international activities. Attendees will gain concrete lessons learned and actionable guidance from a seasoned executive who has led major organizations through growth, transformation, and global expansion.