Unit 4 (Coursework)

12 Marks - 1hour 20minutes

AC 1.1 Assess the business planning elements of tourism events

8 Marks - 40minutes

AC 1.2 Explain how tourism events can be evaluated

• https://www.s-cool.co.uk/a-level/business-studies/marketing/revise-it/market-research
• https://www.tutor2u.net/business/reference/marketing-quantitative-and-qualitative-research
• https://www.tutor2u.net/business/blog/qa-what-is-quantitative-market-research
• https://www.betterevaluation.org/sites/default/files/Observation%20R.Krueger%2010.17.pdf
• https://education.nsw.gov.au/teaching-and-learning/professional-learning/evaluation-resource-hub/collecting-data/observation
• http://compass.port.ac.uk/UoP/file/664e8001-f121-4e5d-aa06-6c95c797e8af/1/Observations_IMSLRN.zip/page_02.htm
• https://bizfluent.com/how-5117587-evaluate-feedback.html
• https://www.thebalancecareers.com/good-and-bad-examples-of-feedback-2275923
• https://www.tutor2u.net/business/reference/improving-customer-service

4 Marks - 15 minutes

AC 2.1 Describe the types of inbound and domestic tour operators

8 Marks - 40 minutes

AC 2.2 Examine the characteristics of the UK inbound and domestic tourism markets

Resources

• www.visitbritain.org/markets/canada
• Main Document - Canada
• Canada Snapshot
• www.ukinbound.org/resources/canada-inbound-tourism-overview-2017-snapshot-visitbritain/
• www.ukinbound.org/industry-news/international-passenger-survey-2018-data-published/
• British Airways Canada Site
• https://www.bookmundi.com/canada/tour-operators
• https://www.visitbritain.org/2019-inbound-tourism-forecast
• https://www.visitbritain.org/2018-snapshot
• https://www.visitbritain.org/town-data
• https://www.visitbritain.org/inbound-tourism-trends
• https://trade.visitbritain.com/wp-content/uploads/2017/07/def_travel_trade_research_-_final_report_22_june_2017_v2.pdf
• https://trade.visitbritain.com/wp-content/uploads/2017/07/visitengland_future_trends_report.pdf
• https://www.visitbritain.org/great-britain-tourism-survey-latest-monthly-overnight-data
• https://www.visitbritain.org/gb-tourism-survey-2018-overview
• https://www.ukinbound.org/resource-category/tourism-statistics/
• https://www.statista.com/topics/3269/travel-and-tourism-in-the-united-kingdom-uk/
• https://drive.google.com/file/d/1aTxlCWQc9EnqhBdg0jRb1hosm0lkK-oO/view

8 Marks - 40 minutes

AC 2.3 Analyse data relating to the UK inbound and domestic tourism markets

• www.visitbritain.org/markets/canada
• Main Document - Canada
• Canada Snapshot
• www.ukinbound.org/resources/canada-inbound-tourism-overview-2017-snapshot-visitbritain/
• www.ukinbound.org/industry-news/international-passenger-survey-2018-data-published/

16 Marks - 120 minutes

AC 2.4 Assess how the range of tour itineraries offered to inbound and domestic tourists meet the needs of different customer types