In the world of Sports and Entertainment Marketing, getting your product (your team or artist) noticed is #1 priority. Marketers design and create intricate marketing campaigns to sell tickets and other items like clothing, accessories, discount nights, etc. In the 2016 season, the NFL rolled out their Color Rush campaign for all teams. What was the reason behind this? Enroll in Sports and Entertainment Marketing to find out!

Course Overview

In Sports and Entertainment Marketing (Marketing I) you will be learning the basic concepts of Marketing through the scope of Sports/Entertainment Marketing. Here are some of the concepts you will be learning about:

• Product
• Price
• Place
• Promotion
• People (Target Market)
• Careers in Sports and Entertainment Marketing

This class is a pre-requisite to Advanced Marketing (Marketing II) and students who have taken Marketing I are preferred students to get into Entrepreneurship.