How it's going 2 months later..
Women with loose neck skin resonated with this concept because the research was gathered from Reddit and ad comments.
I don’t speak Dutch, but I completed the research and sent the concept to the agency. They then implemented the guidelines for the creator, and the results were 🔥.
AI narrated concept for UK ads that performed well.
This ad scaled because of their desire for the perfect shade all year-round and It targets women with sensitive skin.which shown to be the type of skin the audience had.
format is relatable as well.
A high-production ad showcasing the natural ingredients of the product with close-up shots, followed by dynamic footage of product application and a display of all available color options.
After auditing the ad account and identifying the significant mature skin demographic, I developed a concept featuring a mature woman discussing the unique needs of mature skin. it converted really well and we were able to scale this creative
A French ad for a hair product designed for black hair suffering from an itchy scalp and dandruff. The UGC video features a relatable scene highlighting the issue and discusses how the product solved the problem.