Building digital that lasts

Globus was my first big UX project where I was completely responsible for the concept, including IA architecture and research. The website globus.cz still runs on the principles established in 2013-2014 and although it might need a UI design update, it still accommodates 15 branches with different offers as well as the corporate information.

This case study gives you more insights on the research that has been conducted.

Launch or not to launch?

I acted as the lead of a market research analysis and guerilla research study, which helped the clients with their decision-making process: from choosing the right materials for the new sofa model to choosing the right markets for launching it.

We also developed a basic brand strategy design for the client by conducting workshops and identifying Mission - Vision - Values statements, which later on became the starting ground for the marketing communication strategy.

Creating meaningful conversations

With Howie I got a chance to conceptualize new chat-bot functionalities and understand the role of a technical product management better. In this project, I was operating as a UX designer - creating the conversational flows, its content and logic, and as an interim product manager, coordinating the whole development process and deliverables of the project (incl. coordination of a small team and the client, ticket issuing, workshops / retrospective direction, KPIs measurements, etc.).

During this period, we successfully implemented an AR game made for WM 2018 (made by an advertising agency), which ended up to be one of the most interactive user touchpoints for Howie through its entire history.

Want to chat with Howie?

Questions or comments?
Please email me at hello@tink.consulting or drop a message on LinkedIn.

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