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This page outlines the core brand identity and visual standards for The Skin Real. Use these guidelines for all creative, content, and communications to ensure consistency across the podcast, app, email, and social platforms.
ABOUT DR. MINA
Who She Is
Who She Is
Harvard-trained dermatologist, procedural expert, podcaster, educator, and approachable authority in skin health. Her voice is warm, evidence-based, honest, and empowering. She helps women understand their skin without overwhelm or gimmicks.
Core Values
Core Values
Science before hype
Clear, accessible education
Professional expertise with a calm, friendly tone
Transparency and trust
Realistic expectations — never overpromising
Primary Audience
Primary Audience
Women 35–65 who want reliable, expert-led skincare guidance, sensitive-skin individuals, busy professionals, and podcast listeners who value real education over trends.
THE BRAND STRUCTURE
THE BRAND STRUCTURE
Primary Brand: The Skin Real
Sub-Brands:
The Skin Real Podcast
The Skin Real App
The Skin Real Clinic
Always use full names. No variations like SkinReal or TheSkinReal.
VISUAL IDENTITY
VISUAL IDENTITY
Logo Suite
Primary horizontal logo
Secondary stacked logo
Podcast-specific logo
Minimal icon (app/social profiles)
Logo Rules
Neutral/clean backgrounds
Do not stretch, recolor, distort, or add effects
Maintain generous padding
High-resolution files only
COLOR PALETTE
COLOR PALETTE
Primary:
Soft White
Pure Black
Neutral Beige
Warm Tan
Secondary:
Muted Rose
Soft Gold (accent only)
Calm Gray
Primary tones anchor the design; secondary tones highlight CTAs, accents, and subtle contrast.
TYPOGRAPHY
TYPOGRAPHY
Clean, modern sans serif fonts only.
Headings: Bold, minimal sans serif
Body: Light/regular sans serif
Podcast/App Graphics: High contrast, simple sans serif
Avoid script fonts and playful or decorative type.
VOICE & TONE
VOICE & TONE
How we sound:
Warm, steady, confident
Clinical expertise delivered with compassion
Educational and clear
Science-backed but very approachable
Direct without being harsh
We always:
Explain the “why” behind skincare
Avoid jargon (or define it clearly)
Use empowering language
Keep things simple, calm, and honest
We never:
Overpromise
Use fear tactics
Rely on hype or trendy claims
BRAND IMAGERY
BRAND IMAGERY
Clean, light, neutral backgrounds
Soft natural shadows
High-quality medical-meets-lifestyle feel
Real textures (serum, skin, tools)
Minimal and soothing visuals
Avoid heavy filters, busy backgrounds, and oversaturated colors.
WHERE THIS BRAND LIVES
WHERE THIS BRAND LIVES
Podcast thumbnails
YouTube covers
App content and onboarding
Instagram + Reels
Blog graphics
Email newsletters
Lead magnets + PDFs
Courses + eBooks
Clinic print + digital materials
Press features + partnerships
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