Beyond the Tent

Key Takeaways

Design, Data and Dirt: What Really Drives Glamping Success
Over 300 feasibility studies later, Sage Outdoor Advisory’s Shari Heilala reveals what truly drives investor confidence in glamping: strategic siting, distinct product-market fit, and professional-grade operations. Learn how to position projects for institutional buy-in—and avoid the common pitfalls.

Designing for Families, Scaling for Flagships: Sojourner's Resort Play
A 229-bedroom, resort-style glamping campus outside D.C. is just the start. Founders Andrew Murphy and Dionis Rodriguez are bringing hotel-level luxury to the outdoors—spa tubs, heated pools, kids clubs—designed from day one to attract major flags like Marriott or Hilton. GET INTRODUCTION

Rethinking the Campground: Ramble's Scalable Outdoor Model
With 41% of U.S. households camping annually, Ramble is scaling a smarter model—two new builds in under 4 months each. CEO Matt Oesterle breaks down how site selection, prefab infrastructure, and outdoor-first amenities are redefining scalable, sustainable outdoor stays. GET INTRODUCTION

From Airstreams to Asset Class: The Institutional Case for Glamping
From AutoCamp to Under Canvas, the sector’s early players paved the way—but we’re just getting started. Wes Whitman of Whitman Peterson (>$2.5B raised) outlines how evolving opco/propco models, compressed cap rates, and brand deals are pulling outdoor hospitality into the mainstream.