Rainbow Bakery

Rainbow Bakery, established August 19th 2013, at 201 S. Rogers St is at the historic I-Fell building, built by and named after Isaac Fell, who used it for many businesses. The most well-known location was the Auburn Cord Duesenberg car dealership, which was established in 1930. Unfortunately, a few years later the business had to exclusively sell used cars, due to the Great Depression. However, the building was later reconstructed into a gas station, which would later go by the name of Sinclair, and later it became a muffler repair shop as well as a glass repair shop. The building was a restaurant and a warehouse, the most recent use is the Thompson's State Beauty Supply and Charlie’s Barber Shop. The building is now owned by Cindy Brubaker who runs the IFell art gallery. 

Rainbow Bakery was originally founded in August of 2013 by two visual and musical artists, Matt Tobey and Lisa Dorazewski, Two vegans that were against killing animals or eating animal meat. They made Rainbow Bakery vegan to show people that not all foods had to be made with animals.

However, only a few years later In March of 2017, the ownership of Rainbow Bakery was transferred to Jeff Grant and Jane Kupersmith, the current owners of Hopscotch Coffee. In April of 2024, the owners of Hopscotch announced they were selling Rainbow Bakery, for they had plans to expand their business elsewhere.

ROLE IN THE COMMUNITY

Rainbow Bakery got its name because of their shining pastries and the variety of glazed sweets, also the bakery is very bright and colorful and gives off a joyful mood.  Rainbow Bakeries' goal is to prepare delectable pastries that everyone could enjoy, even if they have dietary restrictions, because Rainbow Bakery sells strictly all vegan and gluten-free items. 

Rainbow Bakery is a fully vegan bakery that serves treats for everybody, they get their goods from a variety of sources. Their main ingredients are from both Sam’s Club, or Walmart, and they get berries and other fruits from the local farmers market. They also have stated they get their vegan sausage from the Be-Hive.

Rainbow Bakery has been a part of the Bloomington arts community, and has shown collaborations with the community at several events such as the I Fell Building, which is a place for working artists, galleries, small businesses, and Rainbow Bakery. It holds monthly events like First Fridays at the Fell and participates in the city's Gallery Walk, featuring new exhibitions in its three galleries. The building also serves as a space for community engagement through art sales, openings, and other creative events.