A Bachelor's degree in Business Administration, Marketing, or related field (Master degree will be preferred).
Experienced min. 4 years in a similar role within the fashion retail industry, with a focus on both online and offline channels.
Strong understanding of e-commerce platforms such as Shopee, TikTokShop, Tokopedia, and Shopify, including marketplace dynamics and best practices.
Demonstrated success in developing and implementing B2B strategies, with a track record of building and maintaining profitable partnerships.
Exceptional analytical skills, with the ability to interpret sales data and market trends to drive business decisions.
Excellent leadership and team management abilities, with a collaborative and inclusive approach.
Outstanding communication and negotiation skills, with fluency in both written and spoken English.
Strategic thinker with a results-oriented mindset and a passion for driving continuous improvement.
1. Online Channel Management:
Develop and execute strategies to optimize sales performance on various online platforms.
Monitor marketplace trends, analyze competitor activities, and identify opportunities for growth.
Collaborate with marketing teams to enhance brand visibility and customer engagement.
2. Offline Channel Oversight:
Implement strategies to maximize sales and brand presence in physical retail locations.
Monitor inventory levels and recommend adjustments to meet demand.
3. Business-to-Business (B2B) Strategy:
Identify and pursue opportunities for partnerships and collaborations with other businesses.
Negotiate contracts and agreements with wholesale clients and distributors.
4. Sales Performance and Analysis:
Set ambitious sales targets and track performance against KPIs.
Analyze sales data to identify trends, opportunities, and areas for improvement.
Implement corrective actions and strategies to address any sales challenges.
5. Team Leadership and Development:
Provide leadership and direction to the commercial team, fostering a culture of excellence and teamwork.
Conduct regular performance evaluations, provide feedback, and support professional development initiatives.
Ensure effective communication and collaboration across departments.