Advertising and Marketing
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What is Advertising and Marketing?
First of all, it’s important to note that advertising is a component of marketing. Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.
Marketing is a more controlled and wider-reaching process, while advertising is specific to brand communication. In a way, marketing is both research and practice, while advertising is straight practice. Marketing involves consumer behavior and marketing research, while advertising involves creative endeavors like design and multimedia production.
According to The City and Guilds qualification specification this is what to expect from a 'Advertising and Marketing' course:
You can choose optional units to demonstrate the marketing competence you have developed, including:
Contributing to direct marketing campaigns
Analysing competitor activity
Contributing to marketing strategy.
You will learn on the job in the work environment.
Assessment will also take place in the workplace and will include a portfolio of evidence to meet the criteria of the qualification.
Which level is right for me?
Level 2 - NVQ
You have some relevant knowledge and skills, usually from a role where you've been supervised. You are looking to increase these in order to progress in your career.
The Level 2 Certificate can help you to progress in a wide range of marketing roles including:
Marketing assistant
Junior account executive
Market research assistant.
Level 3 - NVQ
You are working with less supervision when completing tasks, organising activities and contributing to decision making.
Completing the Level 3 Certificate and Diploma could help you progress to:
Marketing executive
Marketing manager
Account manager/Executive.