You have an idea, you have a business, we have the Class!
Back for the fourth time running, The Creative Class is calling all creatives in Sub-Saharan Africa with an idea or a venture.
Are you a creative in fashion apparel, textile, accessory, home goods and the creative arts? Boost your knowledge and scale up your business with 6 weeks of intense enterprise training, peer mentoring and networking, access to markets and cash grant awards.
GET AHEAD WITH THE CREATIVE CLASS
Pitch your creative business to a panel of industry experts and investors for a chance to win cash grants!
The Creative Class is a 6-week creative enterprise accelerator programme for idea and early-mid stage entrepreneurs in Africa's fashion and creative industry. The purpose of this programme is to accelerate entrepreneurs with the essential knowledge and tools they require to start and grow sustainable businesses.
From 15th January to 24th February 2024 the programme will provide a platform for entrepreneurs and emerging talent to share experiences and learnings from a curation of inspirational Keynotes, business and leadership Masterclasses, Peer Group Clusters, and Pitch Training. Participants will connect with industry experts, and get business advice and support to run a sustainable fashion brand or creative enterprise in Africa.
The Creative Class programme will be divided into two pathways; ENTR_ + NXT_ and will cover the following modules; the Creative Enterprise Programme by Nesta | Product, MVP Building and Testing | Content Creation | Digital Technology for Sales | Branding and Storytelling | Export Readiness | Financing.
The goal is to have participants take away key insights they can immediately apply to their businesses by connecting them with industry experts, more experienced colleagues and peers in the same area of interest for knowledge and skills sharing, support, accountability and opportunities for collaboration.
NB: Participation in the program requires a registration fee. Apply before the early bird deadline: 17th December 2023.
PROGRAMME PATHWAYS
FASHIONENTR_
A market entry program with the aim to empower new businesses in Africa with the essential knowledge and tools needed to build and develop their business infrastructure, enabling them to support their creative abilities. This pathway is aimed at entry level fashion, jewellery accessory, FashTech and other creative SMEs and Entrepreneurs who have run their business for 0 to 11 months.
FASHIONNXT_
A market development program that aims to nurture African brands, identifying and providing solutions for some of the issues stifling growth in the early-mid stages of running a business. This pathway is aimed at early-mid stage fashion, jewellery, accessory, FashTech and other creative MSMEs, SMEs and Entrepreneurs who have run their business for more than 12 months.
SELECTION CRITERIA
1ST STAGE: SELECTION
FASHIONENTR_
Be a national of any country in sub-Saharan Africa
Must be between 18 - 40 years old
Must be the Founder and Owner of the business
Must be able to demonstrate an interest in your business idea
Must be available to participate fully for the entire duration of the programme (6 weeks)
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FASHIONNXT_
Be a national of any country in sub-Saharan Africa
Must be between 21 - 40 years old
Must be actively operating a business entity or creative practice
Must be the Founder and Owner of the business
Business must be registered with CAC
Must be available to participate fully for the entire duration of the programme (6 weeks)
2ND STAGE: CONFIRMATION
If your application is approved, you will be notified via email and following this you:
Must pay either one of the applicable registration fees below before the application deadline, 24th December 2023:
Discounted Fee for Wema Bank Account Owners Only (fixed till application deadline): ₦20,000
To Open a Wema Bank account, download the ALAT App here for iOS or here for Android and use the code: CREATIVECLASSPRO when filling the form
Early Bird Fee (till 17th December 2023): ₦20,000
Regular Fee (from 18th December 2023): ₦25,000
Must be a Wema Bank account owner or consent to open a Wema Bank account on enrolment
FAQs
What Exactly is The Creative Class?
The Creative Class is a business training program for early to mid-stage creative startups and business owners in Sub-Saharan Africa, looking to scale up their creative businesses.
“The Creative Class” consists of Peer Clusters within 2 pathways (ENT_ and NXT_) and a series of keynotes and specialised masterclasses. Each Pathway will contain Peer Clusters with each Cluster focusing on specific areas of interest whilst providing opportunities for collaboration and accountability.
Who can apply for The Creative Class?
The Creative Class is open to early to mid-stage creative startups; ones who have been running their businesses for 0-12 months or 2 years and above.
If you are an idea-stage entrepreneur or your startup is 0-12 months old, you are eligible for the ENT_Pathway. If you are an early-mid stage entrepreneur and your business is above 12 months, you are eligible for the NXT_pathway.
How do I know if I am from Sub-Saharan Africa?
Here are the countries in sub-Saharan Africa: Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo DRC, Côte d'Ivoire, Djibouti, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Equatorial Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, Togo, Uganda, Zambia, Zimbabwe
What is the ENT_ Pathway?
ENTR_ is a market entry programme aimed at entry-level fashion, jewellery, accessory, FashTech, and other creative SMEs and Entrepreneurs who have run their business for less than 12 months.
What is the NXT_ pathway?
NXT_ is a market development programme aimed at early-mid stage fashion, jewellery, accessory, FashTech, and other creative MSMEs, SMEs, and Entrepreneurs who have run their business for more than 12 months.
How do I know which pathway to register for?
If you are an idea-stage entrepreneur or your startup is 0-12 months old, you are eligible for the ENT_Pathway.
If you are an early-mid stage entrepreneur and your business is above 12 months, you are eligible for the NXT_pathway
I have just an Idea, will my application be considered?
Yes! Idea stage creatives are very welcome as are early stage and existing entrepreneurs who need help in building or scaling their creative enterprises.
What will I learn in the program?
The program curriculum will cover various areas including Sales & Retail, Funding, Networking and Collaboration, as well as Peer Cluster topics focused on Content Creation and Branding, Product Development, MVP Testing, and Export Readiness.
Is there a fee to attend the Creative Class?
Yes, there is a registration fee. If your application is approved you will need to pay a registration fee for entry into the programme.
Early bird registration fee is N20,000 till December 17th
Regular registration fee is N25,000 from December 18th to December 24th
Wema Bank account owners enjoy the benefit of paying a fixed registration fee of N20,000 (no matter when they register) till the deadline for applications on December 24th
So get your application in early!
When does the Program start?
The program is scheduled to kick off on January 15th 2024 and will run for 6 weeks till February 24th 2024.
Is this a fully virtual programme?
No, the program is hybrid. There will be a combination of in-person and virtual sessions to accommodate participants from different locations.
How can I apply for The Creative Class?
Apply directly for The ENTR_ Pathway here or for The NXT_ Pathway here.
I don’t live in Nigeria, can I attend the Creative Class from my country?
Definitely!. The programme is open to creatives from countries in sub-Saharan Africa.
I’m not a fashion designer, can I still attend?
Sure! The Creative Class is for entrepreneurs and professionals from all sectors of the creative industry including but not limited to fashion apparel, textile, accessory, home goods, the creative arts, photography and media
What’s the Program duration?
The entire Creative Class is 6 weeks. However, if you are not selected to participate in CEP, the programme length is just over 5 weeks.
What is CEP?
The Creative Enterprise Programme is a 3-day practical business workshop that supports entrepreneurs to establish and grow their businesses in a variety of disciplines such as arts and culture, fashion, handicrafts, publishing, and performance arts, etc.
Do I need to have a laptop to attend?
Because some classes will be virtual, a desktop computer or laptop is the best choice and is preferable for learning. However, if you are unable to get access to a computer, you can also use a mobile device.
THE CREATIVE CLASS FACULTY
Roberta Annan
African Fashion Foundation
Akudo Iheakanwa
Shekudo
Akil Benjamin
Comuzi
Faith Adepoju
MindKlear Wellness
Wonu Okoye
BrandCo
Dr. Yetty Ogunnubi
The YD Company
Ntianu Obiora
Tilt Collective Creative Agency
Chioma Ogbudimkpa
Redbutton
THE CREATIVE CLASS PROGRAMME STATS
163
Entrepreneurs
$400K
Funding Raised
69
Industry Experts
₦34M+
6-month Post-Programme Revenue
THE CREATIVE CLASS FOUNDER STORIES
Ifebuche Madu Founder, Afrikstabel
Since the Creative Class our revenue had awesomely increased to 70%. I have been building more partnerships and collaborating with brands both local and international.
Sandra Onyemeziri Founder, Mrs Sandra O
The Creative Class has helped me create a road map I’d be sure to follow on my entrepreneurial journey, I’m overly confident about my future and that of my brand.
HEAR FROM OUR ALUMNI
“Years of studying about fashion business on Google was simplified in the Creative Class. Everything became so clear and full of direction. I moved from a bag full of ideas to a lady who's got a sense of focus, direction and certainty. I now know what I want to do and what I need to do to make unique progress”
"The peer Mentoring sessions opened my eyes to things I never thought were very important, especially on applying for funding, pitching and also pricing. The class was exceptional."
“For someone like me who came to the Creative Class Programme as a bag full of ideas, being able to set a defined goal was a major win. The peer sessions were helpful, asides the Master classes, they were the torchlight I needed to walk down the path, plus all the chats with my peers in our separate DMS paid off as well"
OUR PARTNERS
To get involved or for any questions contact: