Team

With a background spanning small enterprises to leading a $90 million organisation, I bring strategic insight and practical experience to support business owners in achieving sustainable growth. I hold a Master’s in Business Administration, with a strong focus in service design and organisational change management

Over 16 years as a General Manager & CEO, I led large scale service delivery by building partnerships, blending corporate strategy with grassroots execution. Navigating shifting policies and tight funding taught me to lead with innovation, resilience, and purpose.

Now, through The Alternative Board, I help business owners think differently, plan strategically, and build businesses—and lives—they’re proud of.

With over 20 years’ experience in sales coaching, financial content, and business operations, I’ve worked with business owners across industries—particularly in finance and property—to turn challenges into opportunities. I specialise in simplifying the complex, helping owners gain clarity, improve systems, and build sustainable growth plans. My background in financial services has given me a strong understanding of how to turn strategy into action and drive real results.

I joined The Alternative Board because I believe in its proven systems and the power of peer support. Business ownership can be isolating—but it doesn’t have to be. I work closely with owners who are ready to lead with confidence, grow with purpose, and create more balanced, fulfilling lives