The advertisement COCO MADEMOISELLE, the film with Keira Knightley, is designed to influence consumer behavior by creating a desire for the fragrance and associating it with positive emotions, values, and experiences. The advertisement targets consumers who want to feel confident, sophisticated, and glamorous, and it aims to convince them that wearing the fragrance will help them achieve these feelings. Consumers who admire Knightley may be more likely to purchase the fragrance if they believe that it will help them feel as confident and empowered as she appears in the advertisement. 

The use of stunning visuals and cinematic shots of Parisian streets also helps to create a desire for the fragrance by presenting it as a luxurious and sophisticated product that is associated with a glamorous lifestyle. The advertisement COCO MADEMOISELLE, the film with Keira Knightley, is designed to influence consumer behavior by creating a desire for the fragrance and associating it with positive emotions, values, and experiences. 

The advertisement aims to convince consumers that wearing the fragrance will help them feel confident, sophisticated, and glamorous, and it has been highly effective in promoting the Chanel brand and increasing sales of the fragrance.

The commercial opens with Brad Pitt staring directly into the camera while delivering an introspective monologue that is both poetic and deeply personal. 

The visuals of the commercial feature Pitt walking through deserted streets and appearing lost in thought, with moody and atmospheric music playing in the background. The overall effect is a sense of mystery and longing, designed to evoke the essence of the Chanel No. 5 fragrance. 

The tagline "Wherever I go, there you are" emphasizes the idea that the Chanel No. 5 fragrance is an integral part of the wearer's identity and that it can evoke powerful emotions and memories. The advertisement strategy behind the "There You Are" commercial was to position the Chanel No. 5 fragrance as a sophisticated and timeless scent that appeals to both men and women. The use of Brad Pitt as the spokesperson was a deliberate choice, as he is a respected and recognizable actor who appeals to a diverse range of consumers. 

The "There You Are" Chanel No. 5 fragrance commercial with Brad Pitt is a highly effective advertisement that successfully creates a sense of intimacy and connection with the viewer while also emphasizing the timeless and sophisticated nature of the fragrance.