Chanel is still active in the apparel and cosmetics industries. Through storylines and films, new products and collections are introduced and displayed. Chanel has branches in 70 different nations. The United States of America is the brand's largest market. China is Chanel's second-largest market for beauty products after the United States. One-third of Chanel's sales come from the United States, China, and France. The "little black dress," Chanel No. 5, and the Chanel Suit are all well-known products of the company.

Due to a 50% increase in income from 2021 to $15 billion, the company now intends to create exclusive boutiques and stores just for its most valuable and devoted customers. The company strives to contribute its fair share to addressing climate change. The chairman of Chanel announced that the company is altering its ambitions to become environmentally friendly and use only renewable resources in manufacturing by 2025. This strategy is known as Mission 1.5. In addition, Chanel has started a program called "Chanel Culture Fund" that promotes and helps artists and creators all around the world. The fund is intended to assist partnerships and organizations in carrying out initiatives that advance culture and society. Chanel wants and believes that this program will aid in the growth of its foreign commercial relationships.