Samdrup Jongkhar Mark

The logo's design is simple and elegant, with a focus on the natural produces and products of the Dzongkhag. The use of the stylized leaves and the green color palette conveys the idea of growth, freshness, and environmental consciousness.

The name "Samjong" is a contraction of "Samdrup Jongkhar," which indicates the origin of the products associated with the brand.

The logo features two stylized leaves positioned above the name "SAMJONG," which represents the progressive economic growth of the Dzongkhag.

Inside the letter "O" of the word "SAMJONG," a small leaf growing upwards represents the green economy growth and sustainability.

The national brand, “BHUTAN BELIEVE”, above the word "SAMJONG," conveys the Dzongkhag’s initiatives are in line with core values of National Brand.




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   Product Criteria


   Overview

The "SAMJONG" brand mark signifies products that embody the essence of Samdrup Jongkhar Dzongkhag's natural resources and sustainable practices. By adhering to these criteria, businesses  can proudly display the"SAMJONG" mark, signaling their commitment  to quality and  sustainability. This not only enhances the brand' sreputation but also aligns with Bhutan's overarching national values and economic goals, promoting a green and culturally rich economy.

To ensure that the "SAMJONG" brand mark is used consistently and aligns with the values  and objectives of SamdrupJongkhar Dzongkhag and Bhutan's national brand,“BHUTAN BELIEVE,” business entities must meet the following criteria:

 1. Certification:

Products must be produced or sourced from Bhutan. Verification of origin is required to ensure authenticity and adherence to regional standards.

 2. Environmental Sustainability:

Businesses must demonstrate environmentally sustainable practices.This includes responsible sourcing of raw materials, minimizing waste, and using the eco-friendly or equivalent packaging. Compliance with Bhutan's environmental regulations and standards is mandatory.

 3. Quality Assurance:

               Products must be of superior quality as deemed by the relevant authority.This includes:

a) Labeling:Clear and accurate labeling of products to inform consumers about the product details, including origin,ingredients, and expiration date.

b) Packaging:Use of high-quality, eco-friendly packaging or equivalent that ensure product integrity and sustainability.

 

 4. Reputable Business Conduct:

Products must be produced by registered business entities with are liable track record. The business should have no major complaints or adverse records reported in the last three years. This ensures the credibility and reliability of the businesses using the "SAMJONG"mark.

 

MORE INFO

If you want to know more about this initiative, contact us.

             SAMJONG Brand is managed by:

Economic Development Sector

SamdrupJongkhar, Dzongkhag Administration