Marketing - BMI3C1

What it's all about...

Grade 11

Marketing is more than just advertising, and identifying what the customer wants; marketing encompasses a range of business activities, including purchasing, selling, distribution, customer service, marketing research, and promotion, as well as advertising. In the language of marketing, the term product includes goods, services, and events.The information age, informed consumers, and the global marketplace have changed the tactics and strategies employed by today’s diverse types of business, both for-profit and non-profit. Students will examine how branding, product positioning, and target marketing form part of a business’s dynamic marketing plan. In addition, students will identify the potential for employment in the complex world of marketing.

Course Content:

  • Marketing Fundamentals

    • What is marketing all about? Why is it important? How do we know what consumers want? Can we change the way people think?

  • The Marketing Mix

    • Product, Price, Place, Promotion

  • Trends in Marketing

    • The development of digital marketing, phenomenon of social media, ethics - how far is too far? And what should you consider when marketing in international markets?

  • The Marketing Plan

    • Go through the steps of planning, developing, and implementing a real marketing plan