3. Providing members with a great or memorable experience is central to having a sustainable relationship

1. 1. Businesses must take club members and supporters on a journey:

      1. Brand awareness

      2. Education - can't be achieved without brand awareness

      3. Sales - can't be achieved without brand awareness AND education

   2. Businesses want to engage with club members and supporters, not the club

Community Sport Sponsorship Industry

TCACC is the only organisation that is continuously researching the community sport sport sponsorship industry. We work methodically through sports and states twice a year to update records.

Sponsorship Data Analysis 

A Sponsorship Benchmark Report is generated for organisations to assess and analyse their current sponsorship performance.

The report analyses organisational performance against:

• Top 10 industries that sponsor the community sport sponsorship industry

• National sponsorship average per organisation

• State sponsorship average per organisation

• National (specific) sport average per organisation

• National (individual) state sponsorship average per organisation

• Postcodes within your local proximity

The report guarantees to identify a minimum 10 industries that are known and proven to sponsor your sport, or in your region that are not currently aligned to your organisation.

Club Synopsis

Common challenges:

• Sport organisations

  • Sell on the basis of an all-in basis - no audience segmentation

  • Guess what the businesses want to achieve (ROI) from their investment

• Businesses

  • Don't see value in investing if only 20% of the club aligns with their target audience

  • Hate being told the benefits and then see no tangible ROI

The club synopsis provides sport organisations with the transaparency and clarity to represent their organisation based on the target audience that a business values.

Appointment Setting

TCACC is at the coal face of the community sport sponsorship industry. Each day we are actively working to secure appointments for sport organisations with businesses who are open to becoming a sponsor.

Our approach is underpinned by data. We utilise data to determine:

1. Who to approach

2. When to approach

3. Industries that incorporate sponsorship into their marketing plans

4. Industries that have the cashflow to consider becoming a sponsor

5. Which industries are expanding/contracting within an area or a sport