Tulana Financiera
"Cambiamos sueños por realidades"
("We change dreams into realities")
Microloans for Mexican Entrepreneurial Women Unbanked or Underserved by the Financial System.
Tulana Financiera SAPI de CV SOFOM E.N.R.
(Organization In Progress)
Aguascalientes, Aguascalientes, Mexico
"At Tulana Financiera we are dedicated to supporting with Microloans solutions to Mexican Women Entrepreneurs who are unbanked or underserved by the Financial System so that they can change their dreams into realities"
“In Tulana Financiera our passion represents innovation and the effort dedicated to achieving well-being of the Mexican woman and her family, because we anticipate the future in the search for what they will need tomorrow. That is why we are passionate about having the dedication to support them in fighting for their quality of life and provide them with fair and efficient Microloan solutions, so that they can turn their dreams into realities. Because being passionate about achieving well-being is so that we all have a better life”
The future belongs to those who believe in the beauty of their dreams and strive
to make them come true" ~ Eleanor Roosevelt.
According to statistics from INEGI (National Institute of Statistics and Geography), in 2022 there were 5,528,698 companies and businesses registered in Mexico (both from the private sector and the parastatal sector)
Of them, 5,445,767 businesses were micro and small companies (98.5% of the total companies)
In addition, there are 3.5 million microenterprises and active unregistered businesses, without any legal support and without the possibility of obtaining loans through the Mexican Financial System.
The only options that millions of women have to obtain a loan and start a business are their family, friends, neighbors, informal lenders and the 7,653 pawn shops in the country.
Thus we see that Mexicans face their needs in five main sources:
Loans between individuals (family, friends, neighbors). It is estimated that it is more than 66.0% of the formal and informal universe of loans for entrepreneurship in Mexico.
Banks of the Mexican Financial System: 44% of the total formal loans granted.
Cooperatives - 9% of formal Microloans are granted through 154 Solidarity Funds, Cooperative Savings and Loan Societies (SOCAP) and other institutions.
MFI credit providers - 59 Microfinance Institutions, which have 17% of the Microloans granted,
Pawn shops - 7,653 pawn shops concentrate almost 30% of loans to microentrepreneurs.
Sources: Banxico - INEGI- Condusef - National Federation of Solidarity Funds (FNCS (http://fncs.mx/index.html) - Public Registry of Pawn Shops - PROFECO
83% of Mexican women do not have a credit history, because they work informally and cannot prove their income or do not have the documents requested by financial institutions.
At the end of 2022 there were a total of 35,249,157 Mexican women between 20 and 59 years old, they are invisible to the Mexican Financial System and do not have the opportunity to access formal credit.
In 2022 there were 18,127,268 Mexican women over the age of 20 who did not have a bank account or payment card, but each of them had to go out to work to receive cash for their efforts and be able to move forward.
Each of these women needs money to start a business to support their family and improve their quality of life.
In 2022, 4,907,474 households were recipients of USD $58.5 billion in family remittances, where the average remittance in 2022 in Mexico was USD $390.00.
Of those households, 1,833,161 were headed by women.
Mexico is the second country in the world after India as a recipient of family remittances, which reinforces its importance in those 4.9 million households, where remittances are one of the two main sources of income.
Sources:: Banxico – INEGI -IMSS
Popular Sector:
Solidarity Funds (Cajas Solidarias), which are social savings and credit entities authorized by CONDUSEF, for the low-income population, mainly at the rural level and without any other financing option. They represent a real alternative, especially for family agribusinesses, which do not have access to credit from banks.
Savings and Loan Cooperative Societies - Sociedades Cooerativas de Ahorro y Préstamo (SOCAP).
Popular Financial Societies (SOFIPO - Sociedades Financieras Populares). In June 2023, there were 37 authorized SOFIPOs, which served more than 9.2 million clients through 1,056 branches in 1,629 municipalities.
Community Financial Societies (SOFINCO - Sociedades Financieras Comunitarias). In June 2023, there were 286 SOFINCOs authorized in the 32 federative states of Mexico.
Credit Unions (UC)
They are Public Limited Companies subject to the regulation and supervision of the National Banking and Securities Commission (CNBV) and that do not have the participation or subsidy of the federal government or public administration entities. In June 2023 there were 71 authorized Credit Unions registered.
Multiple Purpose Financial Societies (Sociedades Financieras de Objeto Múltiple)
SOFOM E.R. (Regulated Entities) - There are 28 in total in the country.
SOFOM E.N.R. (Non-Regulated Entities) - There are 2,541 Entities registered with their updated documentation at the end of 2023, but the offer of Credit or Loans is very wide and covers, among others: Personal Loans, Payroll Credit, Credit Cards, Refinancing or Debt Restructuring, Financial Leasing, Financial Factoring, Simple Credit, Mortgage, Automotive, Point of Sale Terminals (POS), ABCD Credit or Durable Consumer Goods Acquisition Credit.
It is important to highlight that its offer is aimed towards banked people with a credit history and the formally constituted companies.
Multiple Banking Institutions
There are 50 institutions authorized by the CNBV (National Banking and Securities Commission), with 11,700 branches.Among that group of banks there are two (2) institutions specialized in Microfinance: Compartamos Banco and Banco Forjadores.
Sources: Banxico, CNBV (Comisión Nacional de Banca y Valores), CONDUSEF.
Compartamos S.A. of C.V. Multiple Banking Institution - https://www.compartamos.com.mx/
Mexican bank founded in 1990 as an NGO ( Non-Governmental Organization) and transformed in 2000 to become SOFOL (Sociedad Financiera de Objeto Limitado). And in June 2014 it was authorized by the CNBV as a Multiple Banking Institution. In 2022, it will reach 135 branches and 567 customer service offices in Mexican territory, with more than 3 million clients and 18,000 collaborative people working there. It is the leader of the Mexican microfinance market and its credit portfolio has 30% of the total in the Microcredit segment, in group loans & individual loans to banked people, both women and men.
Banco Forjadores S.A. Multiple Banking Institution – Part of the ACP Group (Peru) - https://www.forjadores.mx/
Institution founded in 2005 as S. A. SOFOM E.N.R. (Multiple Purpose Financial Company, Non-Regulated Entity) and since September 2013 it is a Multiple Banking Institution authorized by the CNBV. It has a presence in 11 states of Mexico, with 57 customer service offices and a team of 800 collaborative people working there and grants group loans to banked women.
Grameen Carso SOFOM E.R. - http://grameencarso.com.mx/
Founded in 2009 as S. A. de C. V., a SOFOM E.R company promoted by the Carlos Slim Foundation, and the support of the TELMEX TELCEL Foundation and the Inbursa Foundation. With a social focus and that helps communities in marginalized areas in Chiapas, Oaxaca, Puebla and Zacatecas. As of 2022, Grameen Carso had 25 branches and had granted 240,649 loans. It grants group microcredits only to banked women and that allows them to develop the person's economic activity, thereby obtaining a greater benefit for the members of their family or community.
Sources: Banxico, CNBV (National Banking and Securities Commission)
Group loans through banks or solidarity groups, which have long been the hallmark of providing financial services to low-income people, are the dominant model in Mexico, to reach both low-income entrepreneurs and non-entrepreneurs.
While the group lending methodology provides an excellent entry point for the unbanked into the formal financial sector, it does not serve micro-enterprises well as they grow. These loans are, by their nature, limited by the group's collective ability to pay.
Group loans are traditionally used for basic household needs, income patches, and very small micro-businesses, but there are limitations to the extent to which a group loan can expand businesses.
The group lending model has served as a disincentive for banking institutions to promote the growth of microfinance.
The group lending model has been the dominant approach over the individual lending model, which has performed in recent years with a proportion of 83% in group loans vs. 17% in individual loans, with a tendency to reduce the gap in favor of individual loans.
Because individual loans are based on a better Know Your Customer (KYC) process and a comprehensive risk analysis of the borrower's or beneficiary's business, these loans are typically larger in size (to address capital needs of the business) and have more flexible lending conditions (i.e. grace periods, payment frequency, loan terms, recurrence for new loans), allowing the poor to grow their businesses.
Individual loans also allow the borrower to create a credit history based on risk and compliance with obligations to the institution.
Individual Credit or Individual Loan is the best way to reach unbanked people, get them banked and increase financial inclusion in Mexico, especially the unbanked, underserved or underserved women, who work every day in their little ones. personal businesses to provide your home and family with the support they need and achieve greater well-being in their quality of life.
Sources:
Women's World Banking: Individual Lending to Microenterprises in Mexico: An Overview of Constraints and Opportunities.
El crédito en México: productos, instrumentos y evolución, con datos de ENIF marzo 2021, CNBV.
1. Take advantage of the momentum, presence and strength that Mexican women are taking, to increase their possibilities as entrepreneurs in the most popular socioeconomic sectors.
2. Support Mexican women who are unbanked or underserved by the Financial System.
3. Offer a fair, efficient and high social impact microloan solution that allows and promotes the financial inclusion of women and that each of them can develop their own business.
4. Achieve financial inclusion, microbusiness growth and development of each person's credit history through the recurrence of new microloans with a higher limit, which allows them solidity and strength in each of their businesses.
"Make your life a dream and your dream a reality" ~ Antoine de Saint-Exupéry.
Microloans for Mexican Women.
In a First Stage with a commercial strategy of progressive deployment (“roll-out”) to shall penetrate five (5) states of the country: Aguascalientes, Querétaro, Guanajuato, Jalisco and Puebla.
2.At the end of 2022, the projections for the total number of women (aged between 18 and 59) in those five states were as follows:
a. Aguascalientes: 498,332 - In Socioeconomic Level (SEL) D: 168,436 women
b. Querétaro: 834,090 - In Socioeconomic Level (SEL) D: 294,434 women
c. Guanajuato: 1,977,809 - In Socioeconomic Level (SEL) D: 870,236 women
d. Jalisco: 2,487,259 - In Socioeconomic Level (SEL) D: 975,006 women
e. Puebla: 2,089,499 - In Socioeconomic Level (SEL) D: 1,028,034 women
Total women in reachable market in all SEL - 18 to 59 years: 7,886,989
Total potential women entrepreneurs in the Target Group - 18 to 59 years: 3,336,145 women
Sources: INEGI - AMAI MX
Here we begin to manufacture realities.
Microloans for Mexican Women.
A digital platform, with an App for the applicant and, to achieve an intuitive process with the greatest automation in the application and online transaction.
Online application and full digitized identification and other information supports using artificial intelligence (AI) support during the process.
Use of WhatsApp as alternative reinforcement for microloan applications and for CRM.
Immediate consultation and verification through the available channels: Credit Bureau, Data Tienda new Bureau or the information provided by the applicant to obtain a response regarding approval (24 hours). Better if the applicant demonstrates receipt of family remittances from abroad.
Co-signer "Obligado Solidario" is required in each loan application to be evaluated..
PML/FT Verification (Prevention of Money Laundering and Financing of Terrorism) - Federal Law for the Prevention and Identification of Operations with Resources of Illicit Origin.
Compliance with KYC (Know Your Customer) regulations.
Guaranteed risk mitigation
Portfolio Management via Web, with automated payment collection.
Legal compliance of CONDUSEF
Two ways of delivery for Microloan funds granted with immediate availability of money by approved applicant:
a. Cashier's Check
b. Reloadable Prepaid Card.
Marketing & Communication.
Microloans for Mexican Women.
Marketing & Communication.
Microloans for Mexican Women.
William O. Esteves Núñez
Founder - Chairman & CEO
Venezuelan entrepreneur with extensive experience of more than 25 years in Marketing, Strategic Planning and Market Research for financial products and services, digital and electronic payments, microcredits, self-financing, mass consumption products and durable goods in different countries in Latin America, (Mexico , Colombia, Peru, Venezuela) working as a senior executive for McCann Erickson (McCann), Fischer Grey and Grey Direct (Grey Global Group), Ogilvy & Mather (Ogilvy), RAPP Worldwide (Rapp Collins), among other global networks, in addition to participate in Venezuela in BDM (Microentrepreneur Development Bank – Banco de Desarrollo de Microempresario), as Vice President of Consorcio Fonbienes (self-financing) and Director of ETA Orionis (payment processor), Autofinanciera (Colombia) and serving clients and accounts such as General Motors (Chevrolet), Ford, Honda , BMW, Kia, Jeep (American Motors), Banco de Venezuela Grupo Santander, Bolívar Banco, Cremerca, Banco Federal, BAT, P&G (Procter & Gamble), Cerveceria Polar, Cerveza Regional, Colgate Palmolive, Mennen, L'Oreal, among other companies and their brands.
https://www.linkedin.com/in/william-o-esteves-n%C3%BA%C3%B1ez-341b7130/
Emilio M. Santandreu López
Founder & Vice Chairman
Industrial Engineer at UCAB (Caracas, Venezuela), a Doctorate in Administration (Keiser University, Florida, USA), Master in Administration at IESA (Caracas, Venezuela), Emilio is a Venezuelan-American citizen, with more than 35 years of experience as an executive of He is currently President and CEO of OUR Microlending (https://www.ourmicrolending.com/es/- Miami, Florida, USA), Member of the Advisory Board of Ponce Bank (Bronx, NY, USA) and Executive Chairman at OUR Community Bank (http://ourbankfl.com/home/ - Institution in Organization, Hialeah, FL, In his career he has been Founder and President of the Microentrepreneur Development Bank (Banco de Desarrollo del Microempresario, Caracas, Venezuela), Founder and President of Sanitas Venezuela, President of Seguros La Occidental (Venezuela), President of CREMERCA (Continental de Creditos Mercantiles, Venezuela) , among other responsibilities and Executive charges.
Marielisa Esteves Gomez
Founder & Chief Marketing Officer (CMO)
She is a permanent resident in Mexico and has worked there since 2015. Marielisa has a degree in Social Communication (Universidad Monteavila, Caracas, Venezuela), and also has a Master's Degree in Communication from the Universidad Iberoamericana (CDMX, Mexico). She is currently Communication Manager at JCDecaux México (https://www.jcdecauxlatam.com/mx), where she has previously been Brand Manager. Previously, Marielisa was Marketing Manager at ADDCEL (MobileCard Corp.) in charge of business development, market research, opening operations and monitoring in LATAM countries (Guatemala, El Salvador, Colombia) and leading marketing and communication strategies for ADDCEL in its international operations. Marielisa also has participated in communication campaigns recognized for their high creative level, such as JCDecaux Oportunos.mx campaign in 2020 (Effie Silver Mexico 2020 “Introduction of New Products and Services”, Effie Bronze Mexico 2020 for “Best Business Model in Digital Environment” and Festival of Media LATAM Awards 2020:from "Judges Choice Award") and JCDecaux Laura & Javier campaign in 2022 (Effie Silver Mexico 2022 to "B2B Products & Services", Ojo de Iberoamérica Bronze 2022 to "Effectiveness and Creative Business Transformation" and IABMixx Bronze Mexico 2023 for "Cross-media Storytelling Integration"). In her extracurricular activities she has joined to various professional associations, such as AVE MX (Alliance for the Strategic Value of Brands) and also she is a marathon runner athlete in Mexico and abroad.
Guillermo F. Esteves
Founder & Chief Technology Officer (CTO)
With a degree in Systems and Software Engineering (Universidad Metropolitana, Caracas, Venezuela), he is a Venezuelan-American citizen, a fan of wildlife and landscape photography, where his work can be seen on All-Encompassing Trip (https://www.allencompassingtrip.com) and at https://www.gesteves.com). In addition to being a passionate Ironman triathlon practitioner (https://giventotri.com). Guillermo is an engineering leader, with more than 15 years of experience in Web development and software development, who lives in Jackson Hole, Wyoming (USA). He is currently Engineering Manager at Stich Fix (https://www.stitchfix.com), where he has managed cross-functional engineering teams since 2021. Previously, he was Senior Engineering Manager at Vox Media (https://corp.voxmedia. com), where he led diverse teams for most of the past decade, helping the company grow from a small startup to a unicorn and a healthy, mature engineering organization, with developments such as The Verge (https://www.theverge.com/ ), where he helped build The Verge 2.0, as well as interesting editorial features like Fanboys and The Verge 50 (https://www.theverge.com/a/the-verge-50/ ). - He has also published videos and books on professional activities, such as "Learn from the Experts about Being Performance-First" (O'Reilly Media, Inc. Publishers), which discusses how companies can make the change to prioritize performance , both at a technical and organizational level.
Omar F. Alireza
Chief Financial Officer (CFO)
With a master's degree in International Finance and a master's degree in Business Administration from IE Business School, Omar Alireza has experience in organizing financial institutions, actively working in areas of finance, budget, lending, risk, operations and compliance. He also has extensive experience in successfully working with federal and state agencies in the US to produce accurate and timely reports, as well as maintain compliance standards in various government programs. Founder of OUR Microlending LLC (https://www.ourmicrolending.com/), a microentrepreneur lending operation founded in 2007 in South Florida and where he has successfully managed more than $50 million in loans and has managed different sources of capital and treasury management. As of July 2020, he is also the Organizer and Proposed Director of Our Community Bank (IO - http://ourbankfl.com/home/ ), an FDIC-chartered bank that will primarily serve the entire Hispanic/Latino community in Hialeah, Miami and Homestead, Miami Dade County, Florida. . https://www.linkedin.com/in/omar-alireza-b
Edgar E. Capriles Malpica
Chief Growth Officer (CGO)
A Venezuelan entrepreneur, he is an Information Technology Engineer graduated from Universidad Tecnologica de Centro - UNITEC, Venezuela), with a postgraduate degree in e-Business & e-Commerce (Universidad Politecnica de Madrid). A Marketing Professional. Business Developer with extensive experience of more than 20 years in e-Commerce, e-Business, sales and marketing in Venezuela, Colombia and Peru. He has held managerial and high-level executive positions at Banco de Venezuela Grupo Santander, Consorcio Fonbienes (Venezuela, Colombia and Peru), Multival Servicios Financieros. He is currently CEO of Sirius Technology C.A., a company dedicated to the integration of technological solutions for different sectors. and with the capacity to provide services in Electronic Commerce, Marketing, Blockchain and technology for the security and protection of assets. https://www.linkedin.com/in/ecapriles/
Rodolfo Tadeo Salas Haberkorn
Corporate Officer
Electronic Engineer graduated from the Universidad Simon Bolívar (Caracas, Venezuela) is a Mexican-Venezuelan professional specialized in Telecommunications, with extensive experience of more than 25 years holding executive and managerial positions in telecommunications companies and electronic data transmission companies, both in Venezuela and in the Republic Dominican.
We have the dedication, commitment and partnership of a multidisciplinary, experienced team that constantly works to improve our product and performance.
The Microloan for Mexican Women has an immense opportunity and growth potential in Mexico.
The solution we offer is on the right track, thanks to the opportunities presented by the market needs.
Tulana is more than a company. It is an objective of a whole team that want to reach unbanked and underserved women by the Financial System in order to they have dreams and hopes of improving their level and quality of life.
+1 (202) 864.1910 (Mobile & Whatsapp)
~ Email: tulanafinanciera@gmail.com
To request a digital Pitch Deck about Tulana Financiera, please write to
William O. Esteves, william@williamesteves.com
An informative blog made by women, about women and only for unbanked women or those underserved by the financial system.
Source: IDC Online - https://idconline.mx/laboral/2023/03/06/perfil-de-la-mujer-emprendedora-en-mexico
March 7th 2023
Women between 25 and 44 years old are those who started the most in the last year. In fact, their participation already represents 44.14%. Economic activity is concentrated in 4.5 million small and medium-sized companies, which according to INEGI figures, represent 99.8% of all businesses, 72% of employment in the country and a contribution of 52% to GDP and according to data from Alegra.com, in 2022 45.8% of Mexican SMEs were led by women, that is, less than half of the ventures.
In that sense, the cloud solution platform for the management of business finances pointed out that female entrepreneurship has increased in recent years, so much so that the business activity of Mexican women has a leading development, but who really do women who are encouraged to become financially independent? This is the profile of entrepreneurial women in Mexico. According to 2022 figures from Alegra.com, women between 25 and 44 years old are those who started the most in the last year, in fact, their participation already represents 44.14% of the female entrepreneurial ecosystem, while women between 18 and 24 years old represent 19.08%, these are creative and persevering women. Likewise, Konfío reported that 65% of women entrepreneurs have university studies, and more than 50% of their ventures focus on commerce, 36.0% on the service sector and 10.8% on manufacturing.
And why do they undertake?
•29% to have your own business and independence
•20% to raise your quality and standard of living
•20% do it for pleasure
•18% to continue the family business
•13% because they lost their job
Although the Mexican Entrepreneurs Association (ASEM) points out that there are 6 million women entrepreneurs in the country, the same organization highlighted that at least 82% are informal. Although more and more women are empowered and encouraged to launch their own businesses and ventures, which in turn helps reduce the gender gap, the public policies in the country prevent them from developing or balancing their professional lives. Furthermore, in most cases it is more difficult for them to access financing to boost their businesses.
1st. economy in Hispanic America.
2nd. in Latin America.
14th. in the world.
Population 2023: 132.3 million
o 81.3% in urban areas
o 51.1% women, 48.9% men
o 61.6% between 18 and 64 years old
o 29.8 years average age
GDP 2022: +3.1%
o GDP Per capita 2022: USD $11,005
o Tertiary activities: 64.7%
o Secondary: 30%
o Primary 5.3%
Contribution to GDP 2022
Total: USD $578.2 billion
o Automotive-Auto Parts: USD $165.2 billion
o Family Remittances: USD $58.5 billion
o Agribusiness: USD $50.1 billion
o Oil Exports: USD $39.2 billion
o Tourism: USD $28.1 billion
Foreign Direct Investment (FDI) in Mexico
o 9th FDI recipient country in the world
o USD $113.92 billion from 2020 to Q1 2023
o 2nd country with the most trade agreements in the world.
Main Advantages of Foreign Direct Investment (FDI) in Mexico
o “Nearshoring”(1)
o Geographic location
o Favorable business climate
o Connectivity and communications
o Industrial infrastructure
o Macroeconomic stability
o Legal framework with legal certainty
o Domestic tax exception
(1) Nearshoring: Transfer manufacturing processes to a more immediate geographic location, where the company can benefit from proximity, logistics, schedule, culture, language and economies of scale..
Connectivity, Communications and Social Networks 2022
Mobile Telephony
o 130.5 million subscribed mobile lines
o 116 million Smartphones
o Three (3) mobile operators:
o Telcel/America Movil (61.9% SOM)
o Movistar (17.0% SOM)
o AT&T (15.6% SOM)
o More than 30 Virtual Mobile Operators - OMV (5.5% SOM)
Internet access 2022
o Penetration: 78.6% in >6 years of age
o 93.1 million users
o 88.24 million access with mobile phones
o 91.5% access from Smartphones
o 94 hours online each one per week
Social Networks 2022
o WhatsApp: 90 million users
o Facebook: 89.7 million users
o YouTube: 80.6 million users
o Facebook Messenger: 61.8 million users
o TikTok: 46.2 million users
o Instagram 37.5 million users
Sources: INEGI, Federal Telecommunications Institute (IFT), Secretary of Finance and Public Credit (SHCP), ComScore
The solution for credit information about Mexican women who are unbanked or unattended by the financial system.
Sources:
atinspots.com/sp/noticia/data-tienda-de-ddb-mxico-y-su-gran-ojo-comentado-por-el-presidente-de-creative-data/64412
What is the context in which this need arises?
Low-income women in Mexico, as well as in much of Latin American countries, do not have access to credit or formal loans . Although their payment behavior is generally better than that of men, it is common for their credit applications to be rejected. After analyzing the real basis of the problem, they identified that the real problem is that they do not have a formal credit history. This is the reason why when any bank or financial institutions want to give them credit and it cannot be granted, because they cannot find their profiles.
What is the challenge when executing the consumer-facing campaign?
WeCapital (http://www.gahrwecapital.mx/) is a regional financial SOFOM E.N.R. company in Mexico which offers loans for small and medium-sized businesses and ventures, wanted to promote financial inclusion for women. They knew that promoting credit as it has traditionally been done would not have a greater impact, since women who came to seek credit would find that their application would not be approved because their credit history was empty and all of them are invisible for the financial system.
What did the idea or creative proposal consist of?
The creative idea came from an insight: millions of low-income women do have a credit history, but this is not formal nor is it in the credit bureau. But it does exist: it is in the notebooks of millions of shopkeepers, butchers, hairdressers or pharmacists in Mexico, since all these businesses have given them credit for years. This is how the idea of creating Data Tienda was born: a credit center - alike a credit bureau - whose information is fed with the data provided by shopkeepers through a simple WhatsApp application.
What do they hope to achieve with the campaign?
They hope that the idea will can continue to grow, benefiting many more women and that other Latin American countries adopt and implement it. They have expectations that other financial institutions and banks also use it and thus continue to grow the base of credit histories.
First results obtained:
Since its launch, in the federal entity State of Mexico in August 2021, it is available both for banks and financial institutions that want to check credit history nationwide, and for women who want to recover their credit history on the platform.
In February and March 2022, the service was opened for other cities, such as Puebla, Guadalajara, Morelia and Monterrey
As of May 2022, more than 10,300 women had been registered to build their credit history.
The profiles of more than 2,300 women registered on the platform have been consulted to obtain microloans for business development or study plans.
Data Tienda have managed to obtain data from more than 50,000 shopkeepers throughout the country.
The communication campaign has been awarded internationally and nationally for its creativity and results, such as a Cannes Lion 2022 (France), the Gran Ojo de Iberoamerica 2022 (Argentina) and an Effie Gold 2023 (Mexico).
