Diploma in Advertising

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Programme Overview

Programme Overview:

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Duration: 2 Years

Intake: June & November

Campus: KUALA LUMPUR CAMPUS (R2/0323/4/0027)(08/28)(AA0082)

Academic Progression: Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.

Progression Routes:

Programme Outline

Introduction to Information Technology
Introduction to Mass Communication
Design Fundamentals
Introduction to Electronic Publishing
Mass Media and Society
Chinese Literature Appreciation OR Music Appreciation
Consumer Behaviour
Introduction to Advertising
Malaysia: Cultural & Religious Practices
Basic Photography
Design for Print
Advertising Copywriting
Multimedia for Advertising
Effects of Advertising
Communication Law
Advertising Creative Campaign
Media Planning
Advertising Research Project
Industrial Training
Translation : BM & English
Marketing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Perlembagaan dan Masyarakat Berintegriti, Bahasa Kebangsaan A, Academic English, Happiness and Well-being, Civic Consciousness and Volunteerism,Professional English, Co-curricular.